Plus Size Lingerie Isn't "News" to AboutCurves.com

While retail stores with “brick-and-mortar” locations may have just recently realized that plus size women love to feel beautiful and indulge themselves with lingerie, the owners of plus-size-only e-tailer AboutCurves.com have always told the curvy community: “Celebrate Your Curves!”

Baltimore, MD (PRWEB) June 20, 2006 -- AboutCurves.com owner Robin Culver was surprised to read a news story about a major retailer opening the “first” plus-size lingerie stores. While these stores are certainly a welcome addition to the scarce resources for the stylish, curvy woman, thousands of Internet shoppers know that plus-size-only lingerie stores have been around for years.

One of the pioneers of the retail plus-size lingerie industry, AboutCurves.com will celebrate its fifth anniversary this August. In the past five years, Robin Culver has learned a lot about what plus-size women want and need. “Curvy women are, unfortunately, used to settling for what is available or what fits – and paying dearly for it,” says Culver. “I believe that no woman should have to settle – ever.”

So, what does it take to raise the bar in the plus-size market? For AboutCurves.com, it’s all about respect. Culver asks, “Retailers of ‘regular size’ clothing don’t display their styles on plus-size models, so why would a plus-size clothing retailer show its styles on thin models or under-sized mannequins?” That is why a visitor to AboutCurves.com will never see lingerie shown a model who is under a size 16. “More than anyone, plus-size women vary in body shape, so it’s very important for our customers to see what our styles will really look like on them,” explains Culver.

Also, the store’s two female owners approve every style offered by AboutCurves.com, ensuring that all of their products are beautiful and flattering to the fuller figure. Each item ordered from AboutCurves.com is shipped directly from the company’s own fulfillment center to guarantee that only items of the highest quality are delivered to its customers.

“Plus size women have been offered the leftovers for too long,” Culver says. “I am pleased to see more and more resources become available and I hope that all of the newcomers to this market operate with the same level of respect, quality, and value that has become our trademark.”

As the average size of the American population grows, it makes sense that the plus-size-only retail industry will continue to expand. Robin Culver hopes to see more competition in the plus-size lingerie market: “More competitors means that more people are understanding that plus-size women are beautiful and deserve to feel that way!”

For additional information on the news that is the subject of this release, contact Robin Culver or visit www.aboutcurves.com.

About AboutCurves.com:
Since August 2001, AboutCurves.com has offered the largest selection of plus size lingerie available on the Internet. From bustiers to babydolls, chemises to gowns, AboutCurves.com strives to offer a variety of products in sizes 1X through 6X.

Contact:
Robin Culver, Owner
AboutCurves.com
410-335-2503
http://www.aboutcurves.com

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