Kids on the Fast Track: Romar Studios, Inc Creates Cool and Hip Fashion for NASCAR Kids

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Romar Studios, Inc, a NASCAR promotional licensee, creates and produces cool and hip NASCAR apparel that appeals to youths from multi-ethnic groups.

Romar Studios, Inc, a minority owned company and NASCAR promotional licensee, understands that the popularity of NASCAR in youth markets is an important factor in promoting NASCAR to multi-ethnic demographics. An increasing number of kids are watching NASCAR events. Basically, kids, regardless of their background, love watching colorful cars that go really really fast. Through products and services, Romar Studios, Inc creates and produces cool and fun apparel and non-apparel merchandise that appeals to NASCAR’s youth culture. Targeting the youth market is an important factor in increasing NASCAR’s fan base especially in diverse communities. Kids who are introduced to motor sports at a young age will eventually become adult fans with buying power, and planting the seeds of NASCAR into the minds of multi-ethnic youths is the most efficient way to increase, enrich, and enhance NASCAR’s fan base.

Romar Studios, Inc is able to accomplish this task through their intellectual and creative prowess and with their sensitivities and knowledge into the proclivities of various cultures. RSI’s philosophy of Mainstreaming Through Diversity® is about embracing an inclusive attitude by devising strategic marketing, advertising, and promotional campaigns directed at youth, female and multi-ethnic groups. Capturing the untapped multi-ethnic youth market is an efficient way to increase NASCAR’s exposure and fan base. Adding to their repertoire of products and services that market to multi-ethnic youth demographics is the development and soon to be launched RomarMotorSports (RMS) website. The website features a NASCAR component where NASCAR, NASCAR Sponsors/Partners, and their employees will be able to purchase apparel and non-apparel merchandise. The site also has a component aimed to the youth market in the form of The Play Zone, which will feature video and educational interactive games for kids and those who are kids at heart.

Go to a NASCAR event and the presence of kids is abundant. Indeed, diversity comes in every facet of our lives, and the age diversity in any NASCAR event is indicative of NASCAR’s popularity as a family-oriented sport. Through products and services, RSI’s research, sensitivities, and first hand knowledge of diverse cultures enables RSI to devise a marketing, advertising, and promotional strategy that captures the attention and the interest of youths from various multi-ethnic groups. Nextel Communications, DirecTV, Toyota, Anheuser-Busch, The Home Depot, Ford Motor Company, Goodyear, Waste Management, Sunoco, America Online, Best Western, Budweiser, Levi Strauss, UPS, Lawry’s, Nabisco, Enterprise Rent-A-Car, and Minute Maid are in Romar Studios, Inc’s plan of focus in an effort to be a primary vendor and partner for products and services. Romar’s unique product offerings to NASCAR Sponsors and Partners will enhance and enrich their NASCAR investment, and it can integrate their brand/product in the hearts and minds of not only the female and diverse groups, but also in the multi-ethnic youth market.

As a unique vertically-integrated multi-solution company that offers a comprehensive list of services and products, Romar Studios, Inc is dedicated to bringing the best its company and its team has to offer to NASCAR and NASCAR Sponsors and Partners. Romar’s sophisticated and experienced team of solution-driven professionals possesses over 50 years of combined experience in bringing the right solution to their clients and partners. As a multi-dimensional thinking organization, RSI focuses on fortifying companies with engaging product that is supported by strategic marketing, advertising, promotional and sales ideas to stimulate interest and generate sales. Moreover, Romar Studios, Inc believes in fostering the spirit of diversity in every facet of American life. Their philosophy of Mainstreaming Through Diversity® encompasses the idea that bridging individuals and ideas together through commerce and social awareness is conducive to creating a positive social and economic atmosphere that will promote the spirit of celebrating differences.

For more information about products and services offered by Romar Studios, Inc. log on to


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Cori Amoroso
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