Launches Phonetically Engineered Clothing

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ComprehensionClothing has been launched. The online store offers unique t-shirt designs in Scandinavian and Gaelic languages that appeal to cool people worldwide. Swedish girls voice their approval.

The design house of Hamill & Renwick today announced the launch of their Web site, , selling Phonetically Engineered Clothing to customers in Europe, Japan, Australia and the US.

Steven Renwick, designer and wanabee-web monkey of Comprehension Clothing, says, "Kev and I have always thought that Scandinavian and Gaelic languages just somehow look and sound cool. With that in mind we designed a range of t-shirts that say 'I don't understand' in several languages - Swedish, Finnish, Norwegian, Danish and Icelandic as well as Scottish and Irish Gaelic. We also love the idea of the sound of words, and decided to also make t-shirts with phrases written in phonetic characters."

Available at , the t-shirts have been launched to appeal to people who love cool t-shirts and want to have a t-shirt that is both original and looks great. With the alluring appeal of the Scandinavian and Gaelic languages, once people see them, they are quick to comment that the t-shirts just somehow 'are' cool.

Already the first t-shirts sold have gone down a storm, with the first Comprehension Clothing customer reporting that "some girls came up to me in the bar to ask where I got my t-shirt and told me that it was really cool. It turned out they were from the Swedish girls under-21 volleyball team and wanted to find out why I was wearing a t-shirt in Swedish. Result!"

Kevin Hamill, shop partner and ninja, explains, "Hey, I'm just this guy you know? How you doin'? Where is the nearest Polar Bear?"

The phonetic t-shirts have also created a stir, with the shop being the first to realise the untapped potential of offering phrases in a language that we all use, but virtually no-one can read. The duo intend to eventually offer bespoke phonetic t-shirts, but for now the phonetic t-shirts all say 'comprehensionclothing' in phonetic characters.

ComprehensionClothing t-shirts are sold worldwide. UK and EU prices are quoted in GBP, US and worldwide sales (including Japan and Australia) are quoted in US$.

About ComprehensionClothing is the internet's leading website selling Scandinavian, Gaelic and phonetic t-shirts. To be fair it's probably the only one, but that's okay. Kev is based in Dundee, Scotland, but is soon to be exiled to Chicago, USA. Steve is based in Oxford, England, and can very happily tie a double Windsor knot in his tie.

...because some languages are just cooler than the rest.


Steven Renwick

Director or International Relations and Penguins



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