The Art of Millinery Rebounds, Artists Share Knowledge

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The Art of Millinery Rebounds as Artists Share the Knowledge. Online retailer helps expose their products to the public.

Women’s headwear designers and milliners have a new venue for displaying and offering their art to the public. A newly launched website,, showcases headwear from top designers such as Helen Kaminski, Kokin of New York and more. Although these designers are well known, and probably don’t have a need for this exposure, is also an opportunity for milliners with less notoriety to display their creations. president Duane Dewsbury said the big companies have all of the exposure that they need. “Our motto is ‘Putting America Back in Hats,” said Duane. “We carry a few ‘staple’ lines from companies that probably don’t need the exposure we provide, but we need them."

My goal with is provide a venue for lesser-known artists to get more exposure.” Duane added that there are many milliners that have “very awesome” products, and he wants to help them move more of it. “I am a salesman with a fond appreciation for headwear. We opened for business a few years ago with It has gone so well, that I wanted to give something back to the industry, and I figured this outlet for milliners would work. I am thankful for the well known names to help get it going.”

Duane told us that his featured artist is Wayne Wichern, a milliner from Wyoming that now resides in the San Francisco Bay area. “Wayne has some very intriguing work,” said Duane. “We are very excited to add his works of art to our online collection and we hope that it will lend some exposure to him as well”.

Wichern's offerings are the most elegant, adorned with touches of veiling, braid and leaf shapes. “I grew up on a farm in Cody, Wyoming, and I moved to Seattle after graduating high school,” said Wichern. “I began studying millinery with John Eaton. John was an acclaimed and successful Seattle milliner and a highly respected teacher as well. When the millinery industry declined in the mid sixties he closed his retail shop and continued his design interests in custom clothing, millinery, and teaching from his private studio.” Eaton is gone now, but Wichern continues using the tools that were once Eaton’s. He carries on the tradition of fine millinery, and participates in sharing the knowledge of millinery with today’s generations.

Wichern said the most rewarding part of his work is the actual design of the work itself, more so than the actual work. “With all the demands of my business I've learned to appreciate what creative ability really means. In this work I am constantly challenged to develop new skills which lead me in new directions,” he said.

Wayne Wichern’s complete line of creations is available at Each creation is hand made by Wichern, to order. has its official marketing launch in August with the complete Autumn/Winter 2006 offering from Wichern, Kaminski, Plaza Suite, Gougla and Betmar. Milliners and manufacturers that would like their products offered at should contact Duane directly by email or phone.


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