…one of the reasons I really enjoyed Carroll’s book is his focus on the many different channels for lead development, the consistency of the message and the real need for interaction to nurture sales with long selling cycles.
Arden Hills, MN, (PRWEB) June 18, 2006 –
On its first day of availability, a new book Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95) appeared among the top 100 books on the market relating to the topic of sales and marketing. Brian Carroll’s Lead Generation for the Complex Sale shows companies how to boost the quality and quantity of their sales leads to increase return on investment. Carroll is CEO of InTouch, Inc., a recognized leader in lead generation and helping companies that make complex sales acquire and maintain strong customer relationships. Listed as one of the fastest growing private companies in the U.S. by Inc. magazine, InTouch has achieved a five-year sales growth of 430 percent.
Carroll’s successful book launch was hailed by Deb Weil at WordBiz.com as “Book Launch 2.0.” On her Corporate Blogging Book Blog she praised Carroll for using several effective means for publicizing his launch, including press releases, podcasts, blogging, email and posting to Amazon’s book blog. Weil goes on to say, “It’s a handsome hardcover that packs in everything you could possibly want to know about creating and sustaining a lead generation program. If you’re in big-time sales with long lead times — or managing anyone who is — you gotta have Brian’s book on your desk.”
Similarly, reviewer Ardath Albee wrote, “…one of the reasons I really enjoyed Carroll’s book is his focus on the many different channels for lead development, the consistency of the message and the real need for interaction to nurture sales with long selling cycles.”
Brian J. Carroll is founder and CEO of InTouch, Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert online and offline including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed B2B Lead Generation Blog is regularly read by thousands each week.
Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI. For more information, please visit http://www.leadgenerationbook.com.