Usability Analysis Tool for Instant Visual Insight Into Visitor Behaviour

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Box UK (http://www.boxuk.com ) announces the launch of clickdensity™ (http://www.clickdensity.com) - a new approach to usability analysis which gives site owners an instant visual study of visitor behaviour.

Whilst eye-tracking analysis is great, clickdensity enables us to get an instant insight into our millions of users.

Box UK ( http://www.boxuk.com ) announces the launch of clickdensity™ - a new approach to usability analysis which gives site owners an instant visual study of visitor behaviour.

Box UK’s clickdensity™ (http://www.clickdensity.com) records the position of every click that visitors make on a web page. This data can be displayed in a number of ways, including the use of heat maps – a virtual thermal image showing the ‘density of clicks’ on a page section.

And clickdensity™ offers a transformation in attitudes to how web pages are used and how they can be designed more effectively. The system offers full visitor behaviour analysis, meaning that web site owners can see exactly where visitors are clicking – measuring the relative popularity of links as well as detecting usability issues such as showing where visitors are clicking that they shouldn’t be.

Dan Zambonini, Box UK Technical Director is confident that clickdensity™ will provide users with a real edge: “The main benefit of clickdensity is how easily you can discover trends and understand real user behaviour.”

He continues: “The system is a bit like viewing the results of a usability test, but where you have tested the site with ALL your users, not just a select few. We’ve already seen customers identify serious usability issues - e.g. misleading ‘non-links’ - within seconds of viewing a report. This would cost thousands of pounds with standard usability consultancy.”

Industry insiders who have previewed the software have been left highly impressed:

“We showed it to our director. A notable silence… then she whispered the word ‘genius.’ That said it all really.” – eCommerce Manager – Global Bank

“Whilst eye-tracking analysis is great, clickdensity enables us to get an instant insight into our millions of users.” – Director of eCommerce, automotive manufacturer.

Box UK’s clickdensity™ is highly accessible and user-friendly – enabling all users to gain a real understanding of the software. The system is simple to set up and install, and parameters can be easily adjusted via an interactive toolbar. Box UK offers a comprehensive user guide and technical support, whilst new features and upgrades will be released regularly.

Box UK’s market-leading Amaxus XML content management system already provides advanced web site management for a number of high-profile clients, including the Royal Navy, Lloyds TSB Insurance and English Heritage; the launch of clickdensity™ provides the latest example of how cutting-edge, creative technology from Box UK is enabling clients to gain the most from their websites.

The product can be experienced for free with a thirty-day trial available at http://www.clickdensity.com

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Matt Webb
BOX UK
+44 0 870 707 0031
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