Mike Tyson Selects Sports Placement Service, Inc. for Marketing Representation

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Leading marketers represent a who’s who of sports superstars and icons including Muhammad Ali, Laila Ali, Sandy Koufax, Joe Namath, and John Riggins.

Sports icon and international celebrity Mike Tyson announced today that he has hired sports marketing and entertainment company, Sports Placement Service, Inc. (SPS), to handle all of his marketing and licensing opportunities.

Tyson, who became the youngest undisputed heavyweight champion of all time at the age of twenty, was impressed with SPS’s expertise in representing iconic celebrity brands and its aggressive nature in removing unlicensed and unauthorized products from the marketplace. Sports Placement Service, Inc. (SPS) is the sports industry’s leader in the representation and marketing of retired athletes having represented sport legends such as Muhammad Ali, Joe Namath, Kareem Abdul-Jabbar, Jim Brown, Sandy Koufax, Mark McGwire, and John Riggins.

“Our team feels both privileged and honored that Mike chose Sports Placement Service to represent him,” said SPS Founder Harlan J. Werner. “It was nearly 18 years ago when the most recognized man on the planet, Muhammad Ali, gave me the chance to work for him. I’m feeling the same excitement today as I did then. It’s rare that a person gets a second opportunity to represent someone who is so well-known and has such mass worldwide appeal. I am energized for the journey that lies ahead and thrilled to have Mike as a part of the SPS family.”

As a boxer, Mike Tyson is considered by many to be one of the greatest heavyweight boxers of all time. Tyson routinely defeated prominent opponents in devastating fashion and was one of the most feared boxers in the history of the sport. He retired with a record of 50 wins (44KO’s) and 6 losses.

For further information on this announcement please visit http://www.sportsplacement.com or call Sports Placement Service, Inc. at 323-938-6444.

Media Contact:

Liam Collopy

Vice President

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

Telephone: 310.300.0950 x 232

Fax: 310.300.0951


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