Rhode Island Casino Lincoln Park Nabs Michael J. Broderick as New Director of Marketing

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As heard through the grapevine: Hot casino marketing expert is hired during huge casino expansion.

Word on the street is that Michael J. Broderick, successful former director of marketing of the Indian casino-hotel Ute Mountain Casino in Four Corners, Colorado, has been hired by Lincoln Park, a "Racino" in Lincoln, Rhode Island as thier new director of marketing.

Lincoln Park was recently acquired by BLB Investors LLC. BLB Investors turns out to be owned by Starwood Capital, a Greenwich, Connecticut, real estate investment firm affiliated with the company that owns the Westin and Sheraton hotel chains, Kerzner International Ltd., the powerhouse South African company whose holdings include The Atlantis Resort in the Bahamas, and Waterford Group LLC of Waterford, Connecticut.

Undoubtedly a big step up for the young marketing professional, Broderick will be directing the day to day operations of the department while Lincoln Park undergoes a $125 million dollar expansion.

Broderick’s ideas and stories can be frequently seen in the pages of different gaming management magazines, and he was a featured speaker at the Global Gaming Expo, (G2E 2005), held in Las Vegas September of last year. He has held positions for the Trump organization in Southern California, the Agua Caliente organization, (mega players in the California tribal gaming market) and he has even worked for a casino in South America.

Coincidentally, when the name “Michael Broderick” was overheard during a conversation between two well known industry insiders at a recent casino conference, it was said that one replied to the other: “That’s the guy to watch”.


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