Studio City, CA (PRWEB) June 20, 2006
Illektron announced that on June 15th, 2006 it filed a Complaint and Motion for Preliminary Injunction against Playmates Toys, Inc., a subsidiary of Playmates Holdings Limited in US District Court in Santa Ana, California, alleging trademark infringement and unfair competition arising from Playmates’ intentional infringement of Illektron’s registered federal trademark, BATTLEZ®. Illektron seeks an immediate injunction on further manufacturing, sales and marketing of Playmates’ infringing product “Battle Dice”, as well as a permanent injunction, monetary damages and reimbursement of its attorneys’ fees and costs.
Illektron, LLC, a California Limited Liability Company, is a highly innovative consumer entertainment products company involved in creating, manufacturing and marketing BATTLEZ® branded collectable card games, accessories, and related merchandise.
Jerald Stuart, President and Lead designer of Illektron, the creator of BATTLEZ® branded collectible card game stated, “We have no choice but to draw the line and take all necessary steps in order to protect our Intellectual Property. We have worked very hard to be and stay original and have spent hundreds of thousands of dollars creating and developing our brand to define our game uniquely to consumers. Originality is the lifeblood of new toys. Use of unfair marketing tactics to steal from others and stifle the creative process erodes the integrity of the law. Violation and blatant disregard of the Intellectual Property laws in the United States is unacceptable business conduct.” Mr. Stuart went on to say, “We will defend our federally protected Trademark. I have faith in the federal trademark system and look forward to a positive outcome.”
BATTLEZ® is a character based collectable trading card game and youth lifestyle brand. The BATTLEZ® theme encourages children to strive to be the best that they can be. It features cutting edge 3D character artwork that reflects the attitude and style of today’s youth. BATTLEZ® collectible card & dice game is solely produced and developed by Illektron LLC. BATTLEZ® is extremely popular and has proven acceptance with its target demographic (boys ages 6-14) because it is universally considered fun to play and easy to learn. Advance game play is recommended for ages 10 and up. BATTLEZ® collectable card game has been designed for the US and English market with plans to translate and market worldwide.
A copy of Illektron’s Complaint, Motion for Preliminary Injunction and related papers can be accessed at Illektron’s website (http://www.BATTLEZ.com). Please see Illektron’s website for updates regarding the Playmates’ litigation as well as copies of further pleadings and related documents. The case # is SACV 06-0523 Doc RNBx with the honorable David O. Carter presiding.
For more information on Illektron or the BATTLEZ® Collectible Card Game, please visit http://www.BATTLEZ.com or call 1-818-906-2292.
Media contact for Illektron:
The Viardo Agency