Los Angeles, CA (PRWEB) June 20, 2006
Just in time for summer BodyTools is excited to announce that its comprehensive line of upscale skin and body care products with complete sun protection for the active male is now available at select Ritz-Carlton SPAS worldwide, Select NORDSTROM locations and on-line at http://www.labodytools.com.
The BodyTools line of skin care products for men is unique for its focus on extensively-researched formulations that help repair skin damage caused by sun exposure and protect against further damage from both UVA and UVB rays of the sun. Experts believe that 90-95% of all skin damage including wrinkles and skin cancers comes from exposure to the sun. One in 5 Americans will develop skin cancer in their lifetime and this year alone more than 1 million new cases of skin cancer will be diagnosed. Over 95,000 of these will be new cases of melanoma (the deadliest form of skin cancer). Every 60 minutes one person dies of melanoma in the United States. And bad news for men: Older Caucasian males have the highest mortality rates from melanoma. Exposure to UV radiation accelerates the normal aging process of the skin and also damages the genetic structure of skin cells, which contributes to the development of skin cancer. Cigarette smoking can have the same effect.
UV Radiation consists of two types of harmful rays – Short Wave Radiation (UVB rays) and Long Wave Radiation (UVA rays). SPF measures the length of time a product protects against UVB only. So SPF is not enough and consumers need to know this. While there are several ingredients that protect against UVB, and some ingredients give you partial protection from UVA rays, but only a few ingredients can give full protection against UVA radiation. BodyTools 3 great moisturizers: oil free, fragrance free Face Guard, After Shave Repair and Protect and our Citrus Body Armor are all formulated at the SPF 15 level and contain butyl methoxydibenzoylmethane (Avobenzone, Parsol 1789) to provide complete protection from both UVA and UVB rays to maximally protect against the harmful skin cancer and wrinkle causing rays of the sun.. The BodyTools commitment is to provide complete UVA/UVB sun protection for men in everyday products that they would be using anyway. BodyTools SPF 15 formula moisturizers also contain the BodyTools exclusive Anti-Oxidant PowerBlend™, a highly concentrated formula of Vitamins E and C, Retynyl Palmitate, and Alpha Lipoic Acid that helps provide maximum protection from free radical damage to impede wrinkles and premature aging
BodyTools and labodytools.com are the creation of The Body Mechanics® Al Wines, Jr. and Dr. Steven May, PhD. Their men’s skin care product line, BodyTools, has been lauded for its unique formulations which focus on maintaining the health and fitness of a man’s skin while providing a masculine grooming alternative that uses the most progressive anti-aging and wellness treatments available. Mr. Wines has nearly 30 years experience in buying and merchandising body care products, cosmetics, and fragrances at Hudson’s in Michigan, Broadway in California, and Macy’s San Francisco. Dr. May has a 28-year career in the health and wellness field. The Body Mechanics® are dedicated to bringing you the most advanced skin care products containing clinically proven ingredients to help reduce the effects of aging on the skin. Each of their simple, all-natural products is carefully formulated to work with minimal effort and maximum effect.
Know the Facts. Fight Back With BodyTools!
# # #