YAS Yoga & Sportwear Breaks All the Rules

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Designer Kimberly Fowler unveils skull & cross bone yoga clothing line.

Yoga junkies rejoice! The once drab look of yoga gear gets a makeover with a new, limited edition, cutting edge skull & cross bone collection by designer and Yoga anti-guru, Kimberly Fowler. The creator and owner of the hottest hybrid in fitness YAS -- yoga and spinning -- introduces a new skull & cross bone v-back tank, which comes with adjustable racer-back straps, a built in bra and plenty of attitude.

This latest addition to the YAS Wear line takes the "workout-to-work" style to another level—the skull & cross bone tank could just as easily work as an eye-catching addition to a pair of jeans on a Saturday night as it does doing downward dog on Sunday morning.

While skulls have long been associated with the biker/rocker lifestyle they have a particular meaning for Fowler—they represent the tough, do-it-yourself attitude she employs both inside and outside the studio. “I believe in a no-nonsense approach to yoga,” says YAS Wear founder Kimberly Fowler. “I wanted this philosophy to be reflected in my clothing line. It is all about feeling strong and looking your best.” Her ad campaign, featured in Yoga Journal and Malibu magazine this June/July, sums up her mindset in the phrase “I’m not your guru… you are.”

Fowler’s full YAS Wear line is designed for function, as well as to fit and flatter a variety of body types. And in effort to make dressing for a workout as easy as possible, the YAS Wear color palette is based on green, gray, black and white so that all pieces match back to each other.

The original line of form-fitting, simple and stylish tanks, tees, hoodies, fleece pants and capris are all come with the screen printed YAS logo, and many celebrities -- including Julia Roberts and Jennifer Aniston -- have been spotted by the paparazzi wearing the trademark oh-so-comfortable sweatpants of YAS.

Kimberly Fowler has long been considered the black sheep of Yoga—in a world full of Om and meditation she embraces a more direct “yoga is a sport” approach. Her successful studio is celebrating its fifth year with sold out classes in both spinning and yoga, proving that the combo of a pumped up cardio-filled indoor spin class and a solid hour of “no chanting, no granola, no Sanskrit” yoga is the hottest thing going.

The new skull & cross bone v-back tank sells on-line and in her Venice, CA YAS studio for $40. Look for the sexy skull & crossbones bra top & accessories coming out in the next few weeks. For more information about Kimberly Fowler, YAS and YAS Wear, visit (http://www.go2yas.com).

Contact:    

Sherri Rosen

(310) 383-4587

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Sherri Rosen