SilkBow Helps Promote Fight Against Global Poverty

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The founders of SilkBow have pledged to do their part to combat extreme poverty in developing countries by partnering with Unitus, a respected international charity that provides microfinancing to give impoverished families an economic boost.

There are nearly 3 billion people around the globe living in extreme poverty, with women bearing the unequal share of the burden as 70 percent of the world’s poor. The founders of SilkBow have pledged to do their part to combat this humanitarian crisis by promoting the charitable organization Unitus (http://www.unitus.com).

SilkBow is a free online service that provides gift-giving ideas catered toward women. Identifying a need to help busy moms everywhere, co-founders Karen Fusco and Pat Brill created SilkBow as an important resource for women. In that same spirit, the duo has announced they will champion the cause of Unitus, a respected international charity.

“It struck us as an instant fit,” said Fusco. “SilkBow makes life easier by providing moms with creative gift ideas. Unitus helps moms in underdeveloped countries with micro-loans, allowing families to grow and thrive economically. Our common goal is to support moms who want to enrich their families’ lives.”

Unitus is a non-profit organization that takes a hybrid approach in its fight against global poverty, using a unique economic formula as its primary strategy. With the Unitus Acceleration Model, the organization combines the best practices of venture capital, investment banking, and strategy consulting industries to help create microfinance institutions, or MFIs. In turn, these MFIs focus exclusively on eliminating poverty. With a blueprint that puts money into the hands of impoverished families, along with the support from companies like SilkBow, Unitus hopes to change the lives of the estimated 2.8 billion people who live on less than $2 a day.

“People aren’t aware of the pervasiveness of poverty, or how effective microfinance services are at giving working poor a hand up, rather than a hand out,” said David Schappell, Vice President of Communications for Unitus. “We’re honored to be supported by entrepreneurial companies like SilkBow, especially because we work to help micro-entrepreneurs in developing countries start businesses of their own.”

The foundation of SilkBow’s enterprise is based on being advocates for mothers, who face the tough, time-consuming challenges of balancing work, family and managing households. SilkBow is the smart alternative to the pricey personal shopper, providing free access to a time-saving shopping portal with multiple selection options and helpful Tips and Ideas. Shoppers plug-in their criteria and receive gift ideas that are personalized according to their search. SilkBow does all the hard work, searching the Internet for the best gift ideas to make busy moms’ lives easier.

“Unlike our competitors, SilkBow speaks directly to our target shoppers, busy moms with children,” said Brill. “We speak about our users’ needs and how we will help to meet them.”

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Pat Brill
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