Bachelorette and Bachelor Party Consumers Significantly Using Internet More for Information and Purchasing Supplies

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A new study was conducted in the first quarter of 2006 by the largest network of bachelor and bachelorette party sites which found that women are using the Internet 51.9% more than last year to find bachelorette party supplies and information, while men are using the Internet only 24.6% more than last year to find bachelor party related information and products.

A new study was conducted in the first quarter of 2006 by the largest network of bachelor and bachelorette party sites which found that women are using the Internet 51.9% more than last year to find bachelorette party supplies and information, while men are using the Internet only 24.6% more than last year to find bachelor party related information and products.

I-Volution, Inc which owns websites http://www.bachelorettepartyfun.com and http://www.bachelorpartyfun.com, the two largest bachelor(ette) party sites in a network of pre-wedding party bridal sites found at http://www.bpfun.com reports these statistics from their first quarter. Michael Lasky, president of I-Volution, states, “I am not surprised about these statistics, especially since women appear to use the internet more than men for gathering information and shopping in the pre-wedding party field.” Lasky reports that he expects over 4.7 million visitors to come to his network of pre-wedding party websites during 2006.

According to Michael Lasky, “My websites are a bachelor(ette) party portal to get nationwide information for transportation/limousines, nightclubs, restaurants, concerts, spas, strip clubs, game ideas as well as over 300 party items for their bachelor and bachelorette parties to make it a one stop shop.” Many other sites also offer a wide range of information that make bachelor(ette) planning easier in the ever-growing party planning field.

The history of bachelor(ette) parties is thought to have originated with a bachelor dinner that was traditional in ancient Sparta (5th century) where soldiers would toast each other on the eve of a friend’s wedding. Bachelorette parties grew out of this tradition starting with tea parties that evolved into very similar parties to the male-related bachelor party in current times. During the last few years, more and more bachelor(ette) party (also known as stag and hen parties in Europe) websites have been appearing, offering great information, ideas, novelty supplies and gifts to the bachelor and bachelorette marketplace.

According to the US Census Bureau and The Knot, there are over 2.3 million weddings in the US per year (over 6,200 weddings a day), the potential of 4.6 million bachelor(ette) parties, and 72 billion per year spent on weddings, it is no wonder why the online market is growing in conjunction with the increase in overall web users. When asked why there is a substancial difference in the relationship of males to females using bachelor(ette) online services, Michael Lasky from I-Volution stated, “Women are far more information oriented than men. It is just like being lost while driving and asking for directions. Women tend to use third party sources more than men to gain increased information while men like to be more independent and stubborn with deciding what to plan, without trying to get more help.”

Not only has the traffic increased on the bachelorette party websites, but the type of events that occur during the bachelor(ette) parties has also changed. “The statistics show that women are more interested in focusing on a 'girls night out' with their friends, planning events like spas, musicals, dinners, and now exotic dance lessons which has become very popular,” states Lasky. The website http://www.bachelorettepartyfun.com statistically tracks where visitors go on the site to increase information in areas that are more popular. The bachelor party venues also changing with more men wanting to go on a golf retreat, concert, or resort than to have a night out to bars and exotic dancers. Las Vegas still holds as the number one US destination for bachelor and bachelorette parties.

With so many people using the Internet for pre-wedding party information, there is the emergence of more party planning companies that take care of all bachelor, bachelorette and bridal party arrangments. Companies like Sinning in Vegas (http://www.sinninginvegas.com) plan “VIP” parties for bachelor(ette) parties which is helpful for those who have never been to Las Vegas or want to have everything planned by a company who has access to the top clubs and restaurants.

Overall, it seems that the bachelor and bachelorette party industry is here to stay and continue to substancially grow online in conjunction with the wedding industry. It is an amazing time to think that someone can go online and type one term into a search engine and plan an entire party for their friends without having to pick up a telephone or open a book.

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Michael Lasky
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