Yasmena, the Handbag Re-Invented Expands "Solution" Item for the Athlete, Traveler and Mother On-the-Go

The Yasmena "Solutions" collections expands to reach moms, travelers, and women on-the-go with the Yazzy Bag Sport.

NEW YORK (PRWEB) June 21, 2006 -- Yasmena, the handbag re-invented, announces the must-have item for hand-free activity, the Yazzy Bag Sport. After recent coverage from the Washington Post’s Travel Section of the patented Yazzy Bag “Sport” and its multiple uses, the Yazzy Bag is the bag to have for mom’s on-the-go, fitness and traveling. The Yazzy Bag holds all of the essentials mom needs for running after the kids at the ground, dropping them off at school or just running around doing errands – without the inconvenience of schlepping the life-size bag with them.

With the Yazzy Bag Sport, The Yazzy Bag can be worn in the palm or on top of the hand, Velcro’d to another bag, or just hanging on the hook of the stroller. “In today’s day and age, women on-the-go have consolidated their necessities down to one item but can never seem to find in their over-sized handbag. In addition, when they are working out or traveling, they lack the pockets to comfortably carry those items hands-free” said creator Emily Blumenthal. “Now, they can go for the run, go on that vacation, or go to the playground with the security of knowing that everything they need is literally right in their hand.” The Yazzy Bag Sport can be found at a variety of stores or by going to www.yasmena.net/store.

Yasmena was inspired by a desire to bring greater ease and freedom to the woman on the go. The forerunner of the wristlet trend, Yasmena and Yazzy Bag all feature a unique patented design that allows a woman to be “hands free” while the Yasmena or Yazzy is secured comfortably from mini handles around her finger and wrist. First featured on Sarah Jessica Parker on Sex and The City, Yasmena has evolved into a celebrity favorite and must-have accessory for the red carpet. Yasmena and Yazzy Bag trademarks are owned by Yasmena Inc., a privately held company based in New York City.

Contact: www.yasmena.net
Telephone: 866-206-9067 x2342

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