Sunnyvale, Calif. (PRWEB) June 19, 2006
The Phelon Group announced today that Paula Stout, VP, Client Services, will present at a panel discussion on word of mouth (WOM) marketing called “BtoB and Word of Mouth” on Wednesday, June 21 at 11:00 a.m. at Hilton San Francisco, Room D. Additional panelists will include John Finegan, CEO, Beck Ag, and Rob Key, CEO, Converseon.
As companies enact powerful BtoB word of mouth programs, they need a roadmap to help them develop plans and processes that drive effective adoption. Topics discussed will include:
- Ways BtoB marketers harness the power of word of mouth
- The unique issues involved in BtoB as compared to BtoC WOM
- How to manage the process
- How to motivate promoters
- How to sell WOM ideas into an organization
Moderated by Carol Jouzaitis of Slack Barshinger, the program will take place on Wednesday, June 14, 2006, from 11:00 to 11:45 a.m. in Room D at Hilton San Francisco, 333 O’Farrell Street, San Francisco, California, 94102. For event registration go to:
About The Phelon Group
The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, Hewlett-Packard, Mellon Investor Services, and NetApp. View The Phelon Group site at: http://www.phelongroup.com.
For more information, press only:
Marsha Keeffer, MKeeffer Consulting, LLC, (831) 475-9539, mkeeffer at aol.com.
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