Sacramento, CA (PRWEB) June 21, 2006
Access Business Technologies, the Mortgage Technology Experts, announced today that it is now offering hosted Microsoft Dynamics CRM 3.0 with full integration to Calyx Point -- a popular Mortgage Loan Origination System. This unprecedented level of integration will enable intelligent, bi-directional flow of data between Mircosoft CRM and the Calyx Point Loan Origination System. Not only will this integration reduce the errors and risks associated with data re-entry, it will most importantly enable mortgage businesses to proactively reach out to prospects and clients much more easily and effectively than ever before.
Microsoft Dynamics CRM version 3.0 is an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers. With Microsoft CRM, you can create a centralized repository of customer data that sits neatly alongside Microsoft Office and Microsoft Office Outlook—the applications your employees probably use every day. From Outlook, employees access Microsoft CRM sales, marketing, and customer service modules to make sales decisions, market products, solve problems, and get strategic views of the business. It’s CRM that works—and works very well—because it works the way your users already do, works the way your business already does, and works the way technology should.
"Our new Integrated CRM offering is further proof that we listen and act on what our clients and the industry is telling us” said Justin Kirsch, President of Access Business Technologies, “The new business landscape for Mortgage Companies dictates that organizations reach out to their prospect and customer base in new and inventive ways. By leveraging our domain expertise in the mortgage industry, we have developed an effective and easy-to-use industry-specific solution and are very excited to be able to provide this to our customers.”
“The possible marketing uses for such a CRM in a mortgage organization are outstanding” Mr Kirsch said “As an example, I can select and create a list of all of my clients with ARMs or no-interest loans. I can take that list and run a campaign advising them that, with the recent rise in interest rates, now is a good time to re-finance their loan to a fixed-rate model. Or, if I see a new mortgage product with better features that I’m sure some of my clients would be happy to have, I can run a campaign against a specific group of clients that would benefit from that new product. In these ways, I can target-market my existing and potential clients due to changes or additional products in the market.”
Access Business Technologies is the leading provider of hosting, integration, web services, reporting and professional services solutions for the mortgage industry. Through our products and services, ABT offers a full range of on-demand, integrated and robust solutions designed to streamline and improve our customer’s mortgage business. ABT’s products are all made available real-time via the Internet using world-class security technologies.
ABT's philosophy is to help our clients leverage existing and new software solutions that are best in class for their unique environment. ABT integrates data and processes across these software solutions to provide a robust, seamless end-to-end mortgage solution that enhances existing core mortgage functions and processes. For more information, please visit http://www.myabt.com.
Copyright 2006 Access Business Technologies. All rights reserved. Access Business Technologies, ABT and the ABT logo are trademarks of Access Business Technologies. Calyx and Point are registered trademarks of Calyx Software. Microsoft is a registered trademark of Microsoft Corporation. Other company and / or product names may be registered trademarks or trademarks of their respective companies.
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