New Ad Agency Raises its Flag Over Denver

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Faction Media, http://www.FactionMedia.com, aims to be leading Denver Agency within 5 years.

Online and search engine marketing is hot. How hot? A new Denver advertising agency formed late last year expects to generate over $2.5 million in revenue in its first full year and predicts that continued growth will force them to expand beyond their 2,500 square foot LoDo office within six months.

While offering the full range of traditional advertising services, including print, outdoor, radio & TV, it is Faction’s prowess in the online arena which differentiates it from its competition and is the driving force behind its current success.

Faction works with such international brands as Avaya, Johns Manville, Fuller’s Beer, Disney/ESPN and others.

With many of its clients, Faction is one of a number of agencies of record that include such industry icons as Saatchi & Saatchi, McCaan Erickson, Wieden+Kennedy and others.

Little surprise, then, that this bold new band of marketers claims it will be one of Denver’s largest agencies within five years.

“Faction is truly a next generation advertising agency,” said principal Aaron Batte.

“We look ahead and develop strategies that create demand for our clients and help them capture growth opportunities that just didn’t exist before. Our approach employs performance digital marketing, sophisticated search strategies and analytical data modeling—in addition to conventional advertising services—to expand beyond the traditional marketing mix and reach the high-value audiences for our clients. We call our approach Unified Marketing, and to us that means using all of the tools at our disposal to create a complete integrated engagement with our target market.”

Online advertising is expected to reach $16.15 billion this year up from $12.5 billion in 2005 (source: Merrill Lynch; Internet Advertising Bureau). Many analysts project that by the end of the decade online ad spending will eclipse that of both TV and print.

About Faction

Faction Media (http://www.FactionMedia.com) is a full service advertising and marketing agency based in Denver. Faction’s Unified Marketing™ approach offers a unique mix of traditional brand advertising, performance digital marketing, sophisticated search strategies and analytical data modeling services—a mix of services truly uncommon within the traditional advertising agency world. Faction Media was formed by Aaron Batte, Dave Greves and Steve Riegel, three industry experts all in their 30s who had long been associates and friends in the ad business.

Contacts:

Andrew Laing, Agency 33 303-894-3130

Dave Greves, Faction Media, 303-339-0206

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Andrew Laing
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