Stretch Marks? Blame Your Bra!

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Many factors can contribute to stretch marks. One company is launching a new product that they've designed to reduce their appearance, no matter what the cause.

Wearing the improper bra can lead to unnecessary strain that can cause stretch marks, Kathy Dyson of Isabella's Bra-Tique told The Dayton Daily News in a recent interview. Many young women are not wearing bras that give proper support, Dyson said. “They are developing stretch marks at 14.”

While this information may help those with bad-bra-stretch-marks in their future, it doesn’t really do much good for the many women already dealing with stretch marks. Whether they got them from an ill-fitting bra, rapid weight gain, or pregnancy, those marks are here to stay—or so we thought.

A new solution has just hit the shelves, helping to attack stretch marks unlike any other solution. Livadone is a specially developed product designed to help reduce the appearance of stretch marks by working from the inside out.

Stretch marks are actually damage to the middle layer of the skin—the dermis. Creams, body butters, and lotions sit on top of skin and never reach the source of the problem—the damaged skin underneath.

Selmedica Healthcare Corporation says that their new product Livadone is a capsule that starts working right away to help heal the stretched, strained, or torn skin deep below the surface, and promotes just the right conditions the skin needs to repair itself.

A spokesman for the company said, “Unlike all of those other treatments out there, we know that in order to reduce the appearance of stretch marks, you can’t just sit on the surface—you have to go straight to the source of the problem.”

For more information about Livadone, visit

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Rachelle Ross