Big Words, Big Hit for Little Clothing

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Kid Rocket sells smart, stylish and outspoken t-shirts just for kids.

Designer clothing aimed at kids is getting a lot of attention these days. Celebrities and fashion aware parents are taking advantage of dressing their little ones in cool clothes. Arriving on the scene and making a name for themselves is California based clothing company Kid Rocket.

“Wherever he goes in his Kid Rocket ‘mischievous monkey’ T-shirt, Zaden creates preschool buzz,” says Zaden’s dad. “Everyone including teachers, parents and people we see on the street, respond when they see him and read the T-shirt. There’s an immediate and fun connection that relates to his personality and to that of the monkey.”

It’s not enough to be cute for Kid Rocket. They want kids to stand out in their designs. The company targets youngsters from ages 2 to 6 years old. It’s taking time but stores that buy their products wholesale are starting to warm up to their black tees. It’s a nice alternative to a market that is saturated with pink and baby blue T-shirts. The company’s character tees, ‘stubborn donkey,’ ‘ingenious owl,’ ‘mischievous monkey’ and ‘courageous lion’ get an obvious reaction because kids share the same attributes and characteristics of the animals. Unquestionably wearing Kid Rocket makes your kid hip and fashionably aware. Newsflash - Kid Rocket is not your everyday sandbox tee.

For the Kid Rocket founding parents, Bill and Michelle McHargue, it was a constant reminder of how hard it was to shop for a unique T-shirt for their own son that drove them to design something themselves. “At first we thought of what was out there and then tried to fill a gap with distinct and sharp-minded designs,” says Bill. “There’s a lot being done in the kid’s apparel business but only a limited few ever get recognized because it all looks the same.”

“We think it’s perfectly fine to have your 3 or 4 year-old dress like an individual. Why not? Young parents are very keen on fashion these days and giving them something a bit modern crossed with urban-cool let’s everyone, including little Johnny, look the part,” says Michelle. “And by using big and important words to describe our kids, it teaches them to learn something more than a three-letter word like c-a-t or d-o-g. After all, kids are big and important in our lives.”

What started as a whim to dress their 3 year-old son Luke (in a dad-designed tee) has now turned into 8 total designs (with more on the way) and a full fledged website, where you can shop and buy online. The website also features a Kid Rocket of the Month page or KROTM if you are in the know. This is where proud parents share pictures of their fashionista kids donning their new Kid Rocket tee. Zaden is on the site for the month of May (check out the KROTM archives). The company has also been successful selling their products to retailers throughout the U.S. Now parents all over the country can find a tee that matches their kid’s personality. Only 3 weeks since the official launch of the website and the company has sold over 100 T-shirts. The tees retail for around $22 and for each purchase a percentage of the proceeds go to a charity to benefit children.

Looks like Zaden will have some playmates wearing Kid Rocket soon. “He wears his Kid Rocket ‘mischievous monkey’ T-shirt 3 or 4 times a week. It’s definitely his favorite piece of clothing. He can’t wait for it to come out of the dryer. And at age 3 he can pronounce the word with great accuracy and even knows what it means,” adds Zaden’s dad.

About Kid Rocket LLC.

Kid Rocket was started in 2006 by parents Bill and Michelle McHargue to offer smart, stylish and outspoken clothing just for kids. The company is based in Milpitas California and operates a website and wholesales to stores throughout the U.S. All Kid Rocket products and materials are made exclusively in the U.S.

Kid Rocket LLC.

105 Serra Way #152

Milpitas, Ca. 95035


PR Contact

Bill McHargue from Kid Rocket LLC.


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Bill McHargue
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