Cramer’s Electronic Entertainment Expo (E3Expo) Website Breaks All Previous Records for the 4th Consecutive Year

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Cramer’s Role: site development and content responsibility for http://www.e3insider.com, the official consumer website which drew 1.5 million visitors in one week.

By attracting over a million and a half consumers, E3Expo is not only extending the exhibitors’ reach way beyond the physical capacity of the event, but it is building a positive relationship with consumers. This is not only a success for E3Expo, but also for its exhibitors, who are able to build buzz and excitement for its products long before they reach store shelves

Cramer, a Norwood, Massachusetts-based leader in the development and delivery of integrated marketing solutions, announced today that for the fourth year in a row, the Company’s website and content development assignment for the Electronic Entertainment Expo, (E3Expo), again achieved new milestones in the area of visitor traffic, downloads, and for its use of new and next-generation interactive technologies.

The official consumer website (http://www.e3insider.com), entirely developed, populated and managed by Cramer for E3Expo, drew over 1.5 million visitors in a five day span, according to official statistics released by E3Expo. According to Alexa Internet, Inc., an independent Internet tracking company, E3Insider.com was the fourth most visited video game web site during the week of May 8 - May 12, 2006. During that period, the amount of data streamed and downloaded from the site was almost twice the size of the Library of Congress – over 36,000,000,000,000 bytes. At the same time, a downloadable video player called E3TV, an exclusive feature on the site, was downloaded and installed by more than 100,000 individuals.

The E3Expo is a unique conference and trade show open to trade professionals only. To satisfy a growing worldwide interest among consumers of electronic entertainment hardware and software products, E3Expo’s official 2006 consumer site – a year in the making – delivered a virtual portal to the event. This year, Cramer produced nearly 100 videos, shot and published 400 original photos and 50 interactive panoramas of the show floor. In all, according to the Entertainment Software Association (ESA), the site expanded its content by 250% this year, once again nearly tripling the amount of show coverage available on the site from year to year. The result: ‘virtually’ speaking, approximately 25 times more people joined the event online as were admitted to the actual physical event, representing a doubling of the previous year’s outcome. In fact, according to E3Expo, the consumer website built by Cramer climbed to one of the top 1,000 most visited sites in the world.

From start to finish, Cramer was responsible for the planning, design and production of the website and its key media elements. Cramer’s team spent a year planning, readying and perfecting the highly anticipated website. This year’s combination of on-site and virtual E3Expo experiences amplified the show’s reach well beyond the walls of the convention center, resulting in the most exposure in E3Expo history.

This year, Cramer added many new, highly-interactive elements to the website to enhance the visitor experience. New features included:

Virtual E3    

“Virtual E3” offered visitors an unprecedented, in-depth, behind-the-scenes look at the exhibit floor. Fifty 360-degree panoramic tours of exhibits before and during show hours are linked to five interactive convention hall maps. Users on the site can literally look around the show floor, immersing them in the excitement of E3.

“E3TV,” E3 Insider’s exclusive video channel, saw more than 100,000 downloads during the show. The channel allows users to download free DVD-quality videos of original content such as: invite-only exhibitor events and press conferences including Microsoft, Nintendo and Sony full, uncut media events; up-to-the-minute show news from E3 Insider’s news program “Floored”; and unedited footage from the ‘FanCam’ that including exhibit tours and backstage views of restricted show areas as seen through the eyes of a game fan.

The general public could enter to win a grand prize trip to meet legendary recording artist and music producer of the Halo 2 soundtrack, Nile Rodgers. Also, a new “Games and Devices” feature gave visitors the opportunity to browse information about hundreds of games and products showcased at E3 2006.

Other features included images, iPod-compatible video downloads, exhibitor pages, show updates, a show blog, over 300 game trailers, and RSS feeds that allowed users to receive automatic news updates.

“The success of E3insider.com is a significant achievement for E3,” said Rob Everton, Cramer’s Director of Creative Technologies and Program Manager of E3insider.com. “By attracting over a million and a half consumers, E3Expo is not only extending the exhibitors’ reach way beyond the physical capacity of the event, but it is building a positive relationship with consumers. This is not only a success for E3Expo, but also for its exhibitors, who are able to build buzz and excitement for its products long before they reach store shelves,” said Everton.

About Cramer

Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. Partnering with clients, the company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Known for its unique in-source model keeping talent and technology all under one roof, Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients cross multiple vertical markets and span local, regional, national, and global geographies. The Company is privately-held.

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Jill Petrie
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