Wine PR Firm Signed to Help Tell the Appellation America Story

Wark Communications to provide public & media relations. Appellation America is a comprehensive online wine portal providing access to every winery, wine grape and wine region on the North American continent. Its mission is have the best wine writers in the wine business working in each region to discover and develop distinct wine guides and identities, and then build appellation consciousness in the broader wine consuming culture. Appellation America offers reputable wine recommendations and a boutique wine store from which readers can explore, discover and buy wines online.

San Francisco, CA (PRWEB) June 22, 2006 -- Appellation America, the on-line wine portal and information site dedicated to helping create appellation consciousness within the North America’s wine industry and with wine lovers, announced today that it has retained Wark Communications as its public relations firm of record.

Wark Communications will work with Appellation America on media and industry relations as the wine portal continues to grow and increase it editorial offerings, information tools and e-commerce capabilities.

APPELLATION AMERICA’S UNIQUE MISSION
“We chose to work with Tom Wark’s firm because he’s demonstrated a thorough understanding of the potential both of Appellation America’s unique mission as well as for communicating on-line about the topic of wine,” said Appellation America Director of Sales and Marketing Eric Quanstrom.

Wark Communications, founded by Wark in 1994 and located in Sonoma Valley, provides media and public relations and graphic design services to the wine industry. Wark also maintains the wine-focused “FERMENTATION: The Daily Wine Blog.”

“Appellation America has a unique vision of becoming not merely an authoritative wine company, but for playing a key role in the ongoing discovery process that is the definition of North America’s various terroirs and appellations,” Wark commented. “Appellation America has proven its commitment by bringing on-board an impressive collection of writers and regional correspondents to tell the evolving story of North American winemaking through the lens of terroir and appellations.”

# # #