London (PRWEB) June 22, 2006
The number of people looking to find small and medium sized business services via their websites is rising.
Neilsen/NetRatings has reported that the total number of searches across 60 search engines grew a massive 55% year-on-year (Dec 2004 compared to Dec 2005). The question for all businesses wanting to capture a share of this demand for information via their websites is, what are these businesses going to do about it.
Matt Roberts of UK Website Design Agency - Matt Roberts Website Design & Website Redesign Services UK research shows as many as 85% of small to medium sized businesses have not got a website and search engine optimisation strategy in place. Which is great news for those who do, as they keep getting a larger slice of the action and also become harder to catch.
Website Design - Capturing your share
Of course businesses want to get their share of these potential clients. But here’s the bad news. Having a website, submitting it to a few or even hundreds of search engines and waiting is far from being enough.
There are two marketing disciplines at play when it comes to capturing this audience. Website Design and Search Engine Optimisation. What is more, these are inseparable if a business is serious about making money by capturing those online searchers.
Matt Roberts explains, ‘Without getting too technical, so much of being successful when ranking your website in the major search engines is in the design, link structure, coding and content of a website. Other factors include the number of quality on-topic websites linking to your site. Therefore to separate the website design process from your search engine optimisation programme is the wrong way to go about things.’
Search Engine Optimisation - A word of warning
- Don’t use website companies that promise to guarantee a certain ranking as you can not guarantee number one position to anyone.
- Get started early, as Search Engine Optimisation is not quick and can often take 6 months or longer before you see results.
- Use website designers that use ethical techniques and attempts to trick the search engines are highly likely to get you banned.
Website Design - What we know to be true
More and more potential clients are using the Internet to try and find businesses. The art of website design and search engine optimisation are linked. When looking for a website designer, look for one that knows how to design a website for search engines and site visitors without sacrificing design impact or visitor experience.