Minneapolis, MN (PRWEB) June 22, 2006
Internet Broadcasting, the largest national platform of TV station web sites, announced today that it will publish five sites for Meredith Broadcasting. The new partnership expands Internet Broadcasting’s presence to 24 of the top 25 U.S. markets with 79 TV station web sites. In addition to Meredith, the company publishes sites for America’s premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company.
"We recognize the value and importance of our Internet media offerings in driving growth for our Group, and we are pleased to add the particular skills that Internet Broadcasting brings to the table," says Paul Karpowicz, president of the Meredith Broadcasting Group. "Internet Broadcasting has an excellent track record developing interactive content and creating new streams of revenue. We are excited to include them on our roster of media partners."
“As one of the nation’s leading media and marketing companies, Meredith is a premier partner that expands us into new markets,” said Reid Johnson, founder, president and chief executive of Internet Broadcasting. “This agreement further enhances Internet Broadcasting as an attractive TV/Web convergence marketing vehicle that in one ad buy, gives advertisers a national presence, to a desirable audience, in a trusted environment.”
Under the agreement, Internet Broadcasting will produce state-of-the-art interactive properties for Meredith via the following services: produce local and nationally syndicated editorial content; provide local and national online advertising sales including support and creative production; maintain a state-of-the-art technology infrastructure; deliver innovative web site capabilities; and perform seamless on-going web site management. The two companies will also explore new media opportunities.
By mid-summer, Internet Broadcasting plans to re-launch the five web sites, which Meredith will support with heavy on-air promotion. The new stations and markets are:
Station/Market Market Size
KPHO Phoenix, AZ CBS) 14
KPTV Portland, OR (FOX) 23
WFSB Hartford/New Haven, CT* (CBS) 28
WSMV Nashville, TN (NBC) 30
KVVU Las Vegas, NV (FOX) 48
*Existing Internet Broadcasting market
About Internet Broadcasting
Internet Broadcasting is the largest national platform of TV station web sites. The company publishes 79 sites for America's premier broadcasters: NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Meredith Broadcasting, Scripps Howard, and Capitol Broadcasting Company. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco, and Los Angeles. For more information, visit http://www.ibsys.com.
Kevin Abramson, Internet Broadcasting, 651-365-4221
Anthony Giombetti, Gio Public Relations, 612-269-1894
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