Memphis, TN (PRWEB) June 23, 2006
Many people associate stretch marks strictly with the rapid weight gain that occurs with pregnancy, or at least with weight gain for women. However, what a lot of people don’t realize is that stretch marks can happen to anyone from any walk of life. One particular group that is affected frequently might be a surprising one: bodybuilders.
Stretch marks occur in the dermis, the middle layer of skin, the function of which is to help skin retain its shape, according to WebMD. However, when it is constantly being stretched too far, such as during pregnancy, the dermis can break down, leaving the distinct markings that we all associate with stretch marks.
Since the obvious goal of bodybuilders is to put on body mass, it makes sense that they, too, are affected by these pesky marks. There is a myth that since bodybuilders are putting on muscle mass and not fat, they are not afflicted by stretch marks. Many bodybuilders find themselves with stretch marks on their shoulders, biceps, back, thighs, or any place they put on large amounts of muscle mass.
While most people may not realize this, there is one company in Memphis, Tennessee, that says they’ve known it all along. Selmedica Healthcare developed their new stretch mark product, Livadone, to reduce the appearance of stretch marks for all people, regardless of the cause of weight gain, according to a company spokesman.
“Livadone is different, because it doesn’t try to heal the wrong layer of skin,” says the spokesman. “Unlike other stretch mark treatments that only sit on the surface, the ingredients in Livadone help your body to attack stretch marks from the inside, where the damage was actually done.”
For more information about stretch marks, visit http://www.livadone.com.