Cloud B® LLC. Improves Its Award-Winning Twilight Turtle™

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Cloud b's Award-Winning plush with starry night projection has been improved with a new amber color for clearer stargazing and push button activation makes color choices easier for children to control.

Cloud b® LLC. (http://www.cloudb.com), the company that focuses on helping children sleep easier and safer, has redesigned its award-winning Twilight Turtle, to improve shell illumination, star projection clarity and to simplify color selection by adding individual push-buttons. Twilight Turtle, introduced in 2005 as part of Cloud b’s Sleep Sheep & Friends collection, has received the 2005 National Parenting Center Seal of Approval, Baby Talk editor’s choice award and the Creative Child preferred choice award. The collection is available at Bloomingdales, BabyCenter.com, The Right Start, Red Envelope and fine retailers worldwide.

“Twilight Turtle is one of our most beloved characters and we believe these improvements will make him even more popular with parents and children,” said Linda Suh, Senior Vice President, Cloud b. “The new projection creates an even more magical environment that is fun and soothing at the same time.”

Twilight Turtle eases children to sleep by projecting a complete view of a starry night sky onto bedroom walls and ceiling. A soft turtle with a projector in its plastic shell, Twilight Turtle is the only plush of its kind on the market. The stars are illuminated in one of three colors – amber, green or blue – each chosen for their calming qualities. Parents and children can also identify eight major constellations using the fully illustrated Twilight Turtle Star Guide. Additionally, Twilight Turtle is an ideal nightlight for children who fear the dark as its soft glow and starry night projection make bedtime fun and enjoyable. Twilight Turtle is for children three years of age and up and has a suggested retail price of $29.95. Three AAA batteries are included.

The Sleep Sheep and Friends collection was developed in 2004 with the introduction of Sleep Sheep, a plush sheep that attaches to the outside of the crib and produces four soothing sounds -- a mother’s heartbeat, spring showers, ocean surf and whale songs -- to soothe babies to sleep.

The following year Lavender Lab was introduced, filled with clinically proven aromatherapy lavender to help ease children and adults to sleep and keep them in REM sleep longer. Familiar scents also help babies and toddlers feel more comfortable with their environment, helping them to relax and fall asleep easier. Each Sleep Sheep and Friends character comes with a personal story that explains how each character soothes a different sense to help achieve a better, more sound sleep. Sleep Sheep and Lavender Lab are iParenting and Creative Child Award Winners and Sleep Sheep and Twilight Turtle are recipients of Baby Talk’s Editor’s Choice award.

About Cloud b

Founded in 2002, Cloud b, Inc. was established by two new mothers with the philosophy that every baby deserves a good night’s sleep for healthy development. After lamenting over one too many sleepless nights, the two women set out to develop useful baby products that help babies sleep better and simplify parents’ lives. The product development team at Cloud b works closely with an advisory board of pediatricians and specialists to design Cloud b’s sleep products to ensure superior safety, quality, functionality and style. For more information on Cloud b, to become a retailer, or to purchase products, please phone 888-4-Cloudb or visit the Cloud b Web site at http://www.cloudb.com.

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Angela Moore
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