Crafting Tradition on The Web

The mid of June 2006 saw the launch of KraftIndya.com – a unique ecommerce website - showcasing a wide range of ethnic Indian handicrafts. KraftIndya.com aims to make available the cultural richness and diversity of India that is epitomized in these intricately handcrafted items.

(PRWEB) June 27, 2006 -- The mid of June 2006 saw the launch of KraftIndya.com – a unique ecommerce website - showcasing a wide range of ethnic Indian handicrafts. KraftIndya.com aims to make available the cultural richness and diversity of India that is epitomized in these intricately handcrafted items.

What sets KraftIndya.com apart from all other websites displaying Indian handicrafts is the benevolent approach and cultural sensitivity it brings to the business of handicrafts. KraftIndya.com forays into the online handicrafts domain with the intention of globally promoting the rich Indian art and providing a better and more convenient online shopping experience.

The website lists products across all categories including artifacts, handbags, jewelry, paintings and home accessories. A product category that sets KraftIndya.com apart is organic clothing, which is especially manufactured to save the earth from harmful chemical and fertilizers. All the products are complemented with pictures, descriptions and other specific details. The easy-to-navigate structure makes it easier for the customer to purchase just at the click of the mouse. KraftIndya.com is VeriSign secured and offers transactions in various currencies to the delight of various nationals.

As a commitment to provide more value to the customers, KraftIndya.com offers free shipping and a complimentary gift to all the customers in the first phase of its launch. Each product when delivered will be accompanied by a Certificate of Assurance, outlining the commitment to quality and assurance to its customers. Another distinctive factor of KraftIndya.com is the unbelievably quick delivery of products (within 5-7 days of order anywhere in the world).

KraftIndya.com realizes the responsibility it has towards the hard-working craftsmen who toil to produce these items that so beautifully decorate our surroundings. Inspired by this thought, the founders have formed Awaaz (meaning Voice), an NGO which will be receiving 5 % of all revenues generated by KraftIndya.com. Awaaz is specifically formed for the upliftment of skilled Indian craftsmen, who work from the interiors of India.

KraftIndya.com is a company driven by ethics and principles. We directly source our products from master craftsmen from all parts of India – a country where culture changes after every 100 miles. With every part of India singing a different story, we have ensured that every aspect of exquisite Indian art reflects in our products.

KraftIndya.com plans to broaden the products portfolio by bringing in products that reflects India’s cultural diversity and also offer cultural choices to the customers. We don’t mind more choice, do we?

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