Microsoft and Samsill Create New Products for the Digital Lifestyle

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Samsill Corporation signs multi-year license agreement with Microsoft. Exclusive Microsoft branded products to launch first quarter 2007.

Samsill Corporation, one of the world’s largest privately held manufacturers of business cases, media storage, ring binders and sheet protectors, announced today an exclusive multi-year brand licensing agreement with Microsoft Corporation.

As part of the new deal, Samsill will manufacture, market and sell a broad assortment of computer bags and business accessories leveraging the Microsoft brand. Microsoft will assist Samsill in the development of these products, focusing on making them relevant to the digital lifestyle. Products will be distributed through retail and commercial channels including office and consumer electronics stores beginning the first quarter of 2007.

“There is a significant shift taking place today in the world of traditional office products. Consumers are demanding more quality options to support the needs of their digital lifestyle.” stated James Bankes, President of Samsill Corporation. “There is no better partner than Microsoft to help us provide these products to the changing marketplace. The Microsoft brand instantly communicates leadership in innovation, productivity and technology.”

Nancy Snelson, VP of Marketing for Samsill Corporation added, “This agreement is significant for both companies. It is the first time Microsoft has extended the rights to develop products of this nature bearing the Microsoft name. For us, it continues our efforts to expand our market penetration and national brand awareness. We are

very honored that they have chosen Samsill.”

Microsoft and Samsill will collaborate to develop a full line of computer cases and business accessories targeted to young, tech-savvy consumers as well as business professionals striving to stay connected in the digital age. The new products will be designed to assist consumers in transporting, protecting and organizing a variety of technology-related devices, accessories and media.

David Kaefer, Director, IP and Licensing for Microsoft said, “In looking for product categories that made sense for Microsoft licensed goods, computer bags was one logical extension for us to explore. We’re excited about Samsill as a partner because of their product quality and category knowledge, but also because they have some great ideas about the practical, digital lifestyle needs of the consumer.”

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Samsill

Samsill Corporation is one of the world’s largest privately held manufacturers of business cases, media storage, ring binders and sheet protectors. With corporate headquarters in Fort Worth, TX and manufacturing facilities in Texas, Mexico and China, Samsill has grown over the past 53 years from a small family business to an employee owned international corporation serving the school, home and office markets. For more information about Samsill and its full line of products visit

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Drew Bowers
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