Colonial Heights, VA (PRWEB) June 23, 2006
FirstSTREET, a Top 300 Internet Retailer and catalog company, has announced the launch of a new consumer category on its website (http://www.firststreetonline.com) to enhance the reading experience of its customers. “Better Reading” is a category that seeks to highlight products that make reading easier, more comfortable and enjoyable. According to Daniel Yonts, firstSTREET’s Manager of Internet Marketing, this new category offers solutions to those who want to experience better reading at home, at work and on the go. “The ability to read without struggle, strain and discomfort is important for many of our customers. Reading is a big part of their life. Our best customers include professors, lawyers, doctors and other professionals who seek out our products just because of the sheer volume of things they must read for work. They want to give their eyes a break and ensure that they are reading materials accurately. Of course, many more of our customers read just for fun. They enjoy sitting down or lying in bed with a good book or magazine.”
“Better Reading” makes sense for firstSTREET because it builds on the strength of its most successful product line, natural lighting. Its Balanced Spectrum lamps bring many of the benefits of natural daylight indoors. According to Christopher Fawcett, firstSTREET’s Vice President of Marketing, “The simulated natural daylight combined with the overall brightness of our line of balancedSPECTRUM lamps really helps our customers read better. The full spectrum of light helps reduce the glare and eyestrain from using a regular bulb, so avid readers can enjoy their favorite novels well until the night.”
FirstSTREET’s new category also includes other innovative reading products besides lighting. It’s “Max” and “Color Max” products allow customers to read a book, magazine or document by using a handheld scanner to transfer text to a television or monitor. It also features several reading magnifiers that can be used at home, work and on the go. Finally, firstSTREET rounds out this category with items that make reading in bed easier, book holders and reading loungers. In the coming months, firstSTREET plans to add products to this category that help with reading posture, reading comfort and reading on the go.
FirstSTREET’s new category can be explored at Better Reading.
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