Dealer Locator Solution Helps Consumers Find Where to Buy Viewsonic Equipment Both Locally and Online

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Dealer locator success story. Brand name manufacturers often struggle with helping their customers find the best place to buy their products. Viewsonic is doing a very good job at showing consumers where to buy their products both locally and online using Where2GetIt's dealer locator solution.

Dealer locator solutions are a must have tool for brand name manufacturers in any industry. Consumers expect to easily find where to buy online and locally. It's a typical process:

1. The consumer is doing research online

2. The consumer wants to find where to buy

Viewsonic.com selected Where2GetIt, Inc. to provide their dealer locator solutions and they include two buttons on every Viewsonic product page. Find it Locally and Buy On-Line are easy to see even though they include quite a lot of information about each specific product.

If the consumer wants to find where to buy locally, they can easily find the closest retailer or reseller by typing in their postal code for the United States or Canada. In Viewsonic's case, the dealer locator default radius is set to 20 miles. The consumer can also choose a specific type of reseller to help narrow their search. So if they need an audio video reseller instead of a mass merchant or government reseller, they can easily find the best place to go. They can also generate turn by turn directions to the location of choice.

When you click the buy on-line button, a list of e-tailer's that have the specific product in stock is displayed. The key here is to understand how Viewsonic is controlling the buying process by driving consumers directly to product pages within their online channel partner's websites.

In addition to making the buying process easier for the consumer there is another benefit to the manufacturer. The e-tailer locator includes the ability to monitor exactly how many dollars the manufacturer is referring to each online retailer. And they can see which products each e-tailer has in stock. In addition to the e-tailer locator reports, Viewsonic can also monitor where people are searching for a local place to buy. They can see exactly how many searches are being done within any date range and sort the information by zip code, city, state or time of day.

Controlling the buying process and monitoring the traffic in this way can help any manufacturer sell more online and offline.

Go here to view flash demos and get links to client implementations.

http://www.where2getit.com/dealerlocator/

To see how Viewsonic uses the dealer locator, please visit http://www.viewsonic.com and visit one of their product pages.

About Where2GetIt, Inc.

Founded in 1997, where2getit is an application service provider (ASP) specializing in dealer locator solutions empowering companies to instantly connect customers with businesses offering a specific product or service. Where2getit's web and phone-based locator solutions are proven tools for increasing traffic to local businesses/channel partner locations. Where2getit addresses companies' current and future channel marketing needs, helping them build long-term customer relationships. Headquartered in Wheeling, Illinois, where2getit has more than 350 clients and enjoys a 95% retention rate due to its commitment to customer service.

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Rich French
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