Intermedia.NET Completes Rebranding

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Leader in Web and Exchange hosting for small and medium businesses completes rebranding to address needs of both IT professionals and business managers unfamiliar with IT.

Intermedia.NET, the leader in Microsoft Exchange hosting and Web hosting for small and mid-size US businesses, today announced completion of a rebranding to better serve its growing customer base.

The new brand, including new Web site, logo and plans, is designed to cater both to customers who are IT professionals and the growing number of business managers – often unfamiliar with IT – who are signing up for on-demand services like hosted Microsoft Exchange servers.

At http://www.intermedia.net, visitors will find both a section for IT managers – with more technical descriptions of products and features – and a section for business managers, with informative pages to ‘learn about business email’ and answer common questions like ‘what is Microsoft Exchange?’ and ‘what is Exchange hosting?’

“Many small businesses do not have an IT professional on staff,” said Rurik Bradbury, VP marketing for Intermedia.NET, “so come to us directly to sign up for on-demand services like Microsoft Exchange hosting. With our rapid growth among small businesses, I felt that we had to serve both business and IT professionals with the information they needed. This is what our rebranding achieves.”

An increasing percentage of small businesses are realizing that they can now access the same corporate-grade IT as large businesses, but as a ‘hosted’ service in which a specialist runs the servers and charges a monthly fee.

Having launched the first Exchange hosting service specifically for small and mid-sized businesses in 2000, Intermedia.NET was an early leader in employing the hosted service model, and continues to be the US leader in providing Microsoft Exchange hosting and Web hosting to this small and mid-size business segment.

With hosted Exchange plans from $9.95 per user per month, plus an industry first with 1 GB mailboxes on a clustered, SAN-based infrastructure, Intermedia.NET allows even the smallest organizations to get on-demand IT that equals the quality of large corporations’ multi-million-dollar IT deployments.

For more information, please visit http://www.Intermedia.NET.

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Rurik Bradbury
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