Overdrive Maximizes Lead Generation with Online Media Buying Combined with Search Engine Marketing

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Boston based firm provides critical online marketing services including media planning and buying, search engine optimization and advertising, website lead and data capture optimization, email marketing and campaign tracking.

Overdrive's programs have driven thousands of leads and built lasting database marketing assets that allow us to bypass the media gatekeepers (trade publications, trade shows, websites, etc.) who have traditionally stood between us and our target audiences.

Through serving sales driven organizations, Overdrive Marketing Communications has unified a suite of services that helps their clients create lasting marketing infrastructures. “Overdrive has put all the marketing services and technology an organization needs to open and widen their online marketing channels under one roof” explains founding member and managing partner Harry Gold.

He goes on to say, "By seamlessly dovetailing natural search engine optimization, PPC management, search marketing, online media, website conversion optimization, web development, email marketing, creative services and cutting edge tracking technology, we enable our clients to drive, track and optimize the entire sales process from impression and online conversion, though cultivation and sale."    

Most of Overdrive's data capture tactics are focused on generating high value leads that actually facilitate contact with a sales representative. Gold added "The problem with most of the calls to action you see presented today is they are offering white papers or other incentives that do little to encourage actual interaction with sales representatives. These are what we call Info requests and they don't have a tenth of the value of an Interaction Request."        

"In terms of online media, there are a wide variety of placements that companies can use to obtain a viable cost per lead and in many cases pay on a cost per lead basis" explains Ty Velde, Overdrive's Director of Account Services, "We specialize in identifying those opportunities for our clients then, once identified, we help our clients saturate those opportunities." He added that all the branding impressions their clients receive are additional value.

Jeanne Hopkins, Director, Outbound Marketing for San Jose, CA based Symmetricom said, "Overdrive's programs have driven thousands of leads and built lasting database marketing assets that allow us to bypass the media gatekeepers (trade publications, trade shows, websites, etc.) who have traditionally stood between us and our target audiences." She added that, "The marketing channel and assets developed though our relationship with Overdrive has become the primary sales driver for many of our products."

Companies benefiting from Overdrive's lead generation and search engine marketing programs include San Jose based Symmetricom, Dow Jones owned subsidiary Factiva, Massachusetts based RSA Security, Massachusetts based Cognos, Massachusetts based Progress Software and San Antonio based SecureLogix. Companies targeting consumers also benefiting from Overdrive's performance approach to online media and marketing include LoJack, Furniture.com, Harley Davidson, RadioShack, Boston University and University of Baltimore.

About Overdrive:

Boston based Overdrive Marketing Communications is a leading provider of online branding and marketing services to organizations that depend on a steady stream of leads to grow their businesses and require global reach. Overdrive's core offerings include online lead generation for the high technology and higher education industries and performance media buying for business to consumer organizations. Their capabilities include strategic planning, search engine optimization and advertising, online media, planning, buying and campaign management, email marketing, creative design and copy writing, web development and campaign tracking and reporting.

Contact:

Harry J. Gold

Overdrive Marketing Communications

617.254.5000 ext. 1100

http://www.OverdriveInteractive.com

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Priyanka Rajpal
Overdrive
617-254-5000+1112
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