Sulake's Teen Internet Community HABBO Reaches 50 Million Transactions
Sales of Habbo’s Creative and Stylish Virtual Products Continue to Rise
Los Angeles, CA (PRWEB) June 26, 2006 -- Sulake Corporation announced today that its popular teen Internet community and game environment, Habbo, reached 50 million sales transactions on June 15th, 2006. The transactions include the purchase of virtual Habbo “coins,” which give Habbo members the opportunity to purchase virtual pets, exclusive Habbo club memberships, and virtual furniture for their online “hotel rooms” within the community.
Habbo has grown tremendously since its introduction in 2000 by Sulake, an interactive entertainment company that specializes in developing, publishing and distributing multiplayer online communities and games. HABBO sites have since been introduced in 18 countries, with more than 53 million Habbo characters created and close to 7 million unique users each month. The U.S. site recently passed 1.7 unique monthly users and expects to reach 3 million by the end of the year. Habbo introduced its global transaction server platform, F2EE, in April 2004.
Recently Habbo members have enjoyed major brand cross promotions, including a branded online “hang out” with Teen People magazine, and a series of online interactive version games highlighting the Olympic Games with NBC. In addition to branded promotions, regular visits from celebrities, musicians, and sports figures give Habbo members the opportunity to interact with their favorite stars.
Habbo has also caught the attention of corporate America which realizes its ability to reach the heavily desired teen demographic. The companies that have already benefited from the site’s immersive advertising capabilities include: Coca-Cola, Nike, Kellogg’s, L’Oreal, Gillette, Procter & Gamble, and PlayStation to name a few.
Members join the Habbo community at www.habbo.com by creating a fully customized character called a Habbo. From there, they can explore many public hang outs, play a variety of games, connect with friends, decorate their own hotel rooms, and have fun through creativity and self expression. Users spend an average of more than three hours a week on Habbo (according to Nielsen Net Ratings).
About Sulake
Everyone Can Play®
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake’s main product is Habbo, a new type of youth brand, which is based on one of the world’s fastest growing online communities for teenagers - Habbo Hotel. There are localized Habbo Hotels in 18 countries on five continents supported by a payment network spanning 30 countries. To date, over 53 million Habbo characters have been created close to 7 million unique users worldwide visit Habbo Hotels each month (source: Nielsen Netratings, May 2006).
Sulake has headquarters in Finland and offices in 17 countries. Currently the company has over 270 employees worldwide. Sulake is extending the Habbo brand to include e.g. mobile games and content, and merchandising and licensing products.
www.sulake.com
www.habbo.com
Contact:
Kenn Henman/ Kristi Blicharski
aLine media public relations
310-576-1808
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