Sony Ericsson WTA Tennis Star Alina Jidkova and Entrepreneur Sascha Ghods Announce the Launch of

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Sony Ericsson WTA Tennis star Alina Jidkova and entrepreneur Sascha Ghods announced the launch of on June 26th, 2006.

Sony Ericsson WTA Tennis star Alina Jidkova and entrepreneur Sascha Ghods announced the launch of on June 26th, 2006. is a premiere online retail store that sells high-quality pearl jewelry that is up to 90% off suggested retail prices.

The site will offer top quality pearls and pearl jewelry to consumers. From the finest quality South Sea pearls to Akoya and from pearl earrings to unique pearl necklaces, offers consumers high quality, affordable pearls jewelry at discount prices. sources their pearls directly from pearl farmers around the world. By eliminating the middlemen, is able to offer great savings to consumers who want to buy high quality pearl jewelry online. According to Sascha Ghods, “I believe e-commerce is a great bridge between consumers and high quality pearl jewelry and discount pearls. When customers see our prices they wonder how it is possible to offer such great value on exactly the same pearls that are in many cases 10 times the price in well-known jewelry stores around the world. The answer to this is simple. We go straight to the source and cut out all the layers as well as most of the overhead associated in running a retail store.

Aside from being an e-retail site, has also formed the Be My Lucky Pearl campaign, a project that Jidkova and Ghods developed to benefit underprivileged children all over the world. According to Jidkova, "I am very privileged to be able to travel the world and be able to play elite tennis players. But I also see the other side, the not so privileged side of the world. The Be My Lucky Pearl campaign will sell a single black pearl necklace strung on a leather string. This necklace exudes a contemporary elegance that women, regardless of their age or background, will find charming. Each individual pearl in the Be My Lucky Pearl necklace is unique. The charm and intrigue of each necklace is that despite the necklace's simplicity, each individual necklace is different in terms of the pearl's shape and size. To Alina, the unique attributes of this necklace parallels the uniqueness of children around the world.

All proceeds from the sale of these necklaces will go to an international children foundation, an organization dedicated to serving needy children worldwide. For more information about Be My Lucky Pearl and affordable pearl jewelry, log on to


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