Savvy.Com Features Latin America's TV Star Alejandra Gutiérrez

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Alejandra Gutiérrez, this week’s Savvy Girl, has already conquered Latin America and now has her sights firmly set on the Hollywood dream. She talks to Savvy about the huge influence of Latin culture and entertainment on the US market. “Ale G” got her start in international beauty pageants, landing gigs hosting and acting on Telemundo and Univision. Alejandra found global fame in 2001 after winning the Playboy TV Beauty Pageant and doing a promotional tour across 18 countries. Millions of people watch her TV shows and her photos are now some of the most downloaded in the world.

Alejandra Gutiérrez, this week’s Savvy Girl, is so driven to success, failure seems impossible. She has already conquered Latin America and now has her sights firmly set on the Hollywood dream.

Just how big of a celebrity is she? If you live in Los Angeles and tune in to her Mexican music show “Que Buena TV” at 3 o’clock on Channel 62, you’ll be joined by a couple of million other viewers. And that’s just scratching the surface.

“Ale G” got her start in international beauty pageants Hawaiian Tropic and Miss Spain USA, going on to appear in TV commercials for Visa, McDonald’s, BellSouth, Chevrolet, and AT&T, among others. Her photos at and her site are now some of the most downloaded in the world.

She landed gigs hosting and acting on Telemundo and Univision, but Alejandra found true global fame in 2001 after winning the Playboy TV Beauty Pageant and doing a promotional tour across 18 countries.

“I was on the cover and had a centerfold as Playmate of the Month in October 2001. In the U.S., shooting for Playboy involves shooting for one day and then doing promotion. My deal with Playboy was very different because I was the first one to become a spokesperson for Playboy Espanol and DirectTV Latin America.

“Flying to so many countries for Playboy really opened doors for me to become a businesswoman. When North Americans think of Latin consumers, they think we all enjoy the same culture and way of life, but South American countries all have different cultures, dialects, expressions and lifestyles.

“Living in Miami for 9 years also helped me see that variety of culture -- Cubans, Puerto Ricans, Mexicans, Venezuelans, Ecuadorians, Peruvians... It’s just unbelievable how huge the Latin market is growing and getting more and more relevant in the U.S.. Now I am in L.A. working on the Mexican market and I see the numbers every day, the ratings that we have. Our viewers, just in Los Angeles, number two million people. The mainstream U.S. media and entertainment industry needs to recognize and provide shows for different cultures.”

What’s next for you? “I have two movies coming out in August, co-starring with Justin Long in Accepted and in Reno 911! Miami, with Danny Devito. For 2007, I have another two movies, Harroween and Never Down.

“I’m also shooting a movie in Panama -- that’s the biggest thing for me now. It’s going to make history because all of the biggest stars of Hispanic TV are getting together. It will include singer El Abuelo, Don Francisco from 'Sabado Gigante,' Charitin from Escandalo TV, soccer star Diego Armando Maradona, Fernado Arao from 'Despierta America,' and Ruben Blades, the movie star who is also minister of Panama City.'

In the past five years Alejandra has worked with a lot of famous people, including Desperate Housewives’ Eva Longoria. “We did a movie together called Carlita’s Secret. It was great working with her, but the movie just wasn’t promoted. I’m sure Eva has the same feelings on it. But she’s a very easygoing person. A lot of people say we look alike a little bit. I appeared on 'Nip/Tuck' and 'Entourage.' I worked on 'Nip/Tuck' on the last day of the season finale so I am hoping to come back.

“I had my own six-episode reality show on Bravo network in 2004 that was based on 'Nip/Tuck,' where I went out with a very famous plastic surgeon from Miami. I hosted a game show called 'USA Rock Paper Scissors League' on A&E.

“Would I model nude again? I already posed for Playboy once. I don’t think at this time in my life that I will go back to nudity. This is something I did when I was very young, and I am at another stage of my life. I like to be behind the scenes. I produce music shows internationally. I’m hosting another show produced by the creator of 'Baywatch.' 'Charity Car Rallyz' starts July 4th, I am going on a tour of casinos around the US. The Casino Run is 3,000 miles and 7 cities in 7 days. We’re going to have a lot of celebrities on the show.”

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