Mobile Flashcard Company Changes its Name to StudyCell and Reaches Download Milestone

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StudyCell Reaches the 10,000 Download Mark after Launching its New Name and Web site.

StudyCell (http://www.StudyCell.com), a company dedicated to making educational software for cell phones, announced that it has surpassed the 10,000 download mark for its mobile products. StudyCell offers pre-made mobile flashcard decks for studying a variety of subjects (languages, math, history, etc.), in addition to its system for creating individualized flashcards on the StudyCell Web site for download to students’ cell phones. The new name and look of our Web site better conveys our concept and the results speak for themselves, said Rosemary Castorina, Co-founder in charge of content and strategic partnerships. “We are delighted to see this great idea for mobile learning take off.”

Faster paced and broken into shorter activity segments, students’ lives are structured differently than they once were. The reality of students’ mobile lives lends itself to a different way of learning too, but learning applications have not kept pace. StudyCell takes advantage of the way young people use cell phones in their daily lives—in the halls, on the bus, during brief windows of time—to help them memorize words, facts, and concepts and test their new skills.

“Keys to the StudyCell concept are ease of use and entertainment value—both of which increase the likelihood of frequent exposure to new material—and thus its storage in long-term memory,” explained Ms. Castorina. The team began with languages, where repetition, ease, and frequency of study vastly increase success in vocabulary memorization. They are now extending this approach to other content domains such as test preparation, biology, and chemistry. “The goal is to help a student to pick up her Spanish, SAT prep, or Chemistry wherever she is—waiting in line, riding a bus, or in the back of her parent’s car,” said Chris Salemme, Co-founder in charge of technology.

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Rosemary Castorina
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