hfa Strengthens Team by Promoting Betro to Top Creative Position

Hitchcock Fleming & Associates Inc. (hfa) elevates its collaborative creativity to generate even better client success by promoting Nick Betro to vice president/executive creative director.

Akron, OH (PRWEB) June 27, 2006 -- Hitchcock Fleming & Associates Inc. (hfa) has promoted Nick Betro to vice president/executive creative director. In this newly created position, Betro will oversee hfa’s creative department and interactive division, Buzzwerks. hfa is one of the largest full-service marketing communications agencies in the Cleveland/Akron market.

Betro will build hfa creative teams to achieve even stronger strategic creative direction for the agency’s clients. Betro will also provide overall direction for interactive creative to ensure seamless marketing integration of offline and online creative development.

“Nick is passionate about strategic marketing, and this is reflected in the creative work hfa produces. By elevating Nick to this new position, we further strengthen hfa’s creative capabilities in order to achieve even greater successes for our clients,” said Jack S. DeLeo, president/CEO of hfa. “Nick’s promotion will also strengthen creative development for hfa’s new business efforts.”

“hfa’s exceptional creative team is smart, strategic and hard working. We’re already further mining and expanding the depth of our talent for providing our clients the very best creative business solutions,” said Betro.

“By increasing the collaboration of traditional ‘print’ creative team members – our art directors and copywriters – with our interactive team members, we’re fostering more synergy and ownership within the team among all strategic communication elements,” Betro said. “This direction has already shown extremely positive results, not only from a creative standpoint, but from great feedback from clients.”

Betro, after more than 10 award-winning years as founder and president of Betro Communications Inc., merged his business interest with hfa in 2004, when he became hfa vice president/creative director.

Betro’s background ranges from consumer and packaged goods, entertainment, education and communications to food, medical and technology. Some of his key strengths are identity work, co-marketing promotions, broadcast and print. Betro's numerous awards cover the gamut from international Telly Awards, ACE Awards of the Business Marketing Association of New York City, a National ADDY, Best of Show ADDY and a host of Cleveland, Akron and Canton ADDYs, to other competitive marketing industry recognitions.

At Betro Communications Inc., Betro worked on a diverse client base, such as Picker International, Advanced Elastomer Systems, GenCorp, Time Warner Cable, E. J. Thomas Hall and the University of Akron. His client experience includes a who's who of top national and regional brands, such as 3M, GE Lighting International, Owens Corning Fiberglas and Black & Decker.

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HIGH-RES (300 DPI) VISUAL
To view and download a high-res visual (300 dpi) of Nick Betro, please go to http://www.teamhfa.com/PR/NickBetro/.

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About hfa:
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through its Buzzwerks division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and its interactive division, Buzzwerks, are www.teamhfa.com and www.thebuzzwerks.com.

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