Advaliant Announces Joseph Matheny Joins As Chief Technology Officer

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AdValiant, Inc, a leader in online interactive media , advertising and technology, today announced that Mr. Joseph Matheny has joined as its Chief Technology Officer to oversee all technology, development and deployment for AdValiant’s operations.

AdValiant, Inc, a leader in online interactive media, advertising and technology, today announced that Mr. Joseph Matheny has joined as its Chief Technology Officer to oversee all technology, development and deployment for AdValiant’s operations.

Mr. Matheny has a background in online media going back to 1988 with some of the early Bulletin Board Systems that preceded the modern Internet. He has held positions in the Interactive Voice Response and telephony industry, and, since 1994, has worked at several software corporations, specializing in Internet and multimedia related fields. Among these were, Macromedia, Netscape, Adobe Systems, and Spruce DVD Technologies. Most recently, Mr. Matheny was in charge of Product Management and Product Marketing for introNetworks, a leader in corporate social networking application platforms. He has also started several successful projects that have provided AI, blogging, torrent and podcasting technology to the arts and entertainment industry, such as the Santa Barbara International Film Festival and has written several interactive fiction works that have won critical acclaim and awards.

“Joseph brings a wealth of knowledge in technology and media that will have a major impact on the next level of systems we are creating for our markets”. Says Advaliants CEO Peter Bordes.” We will be launching several new technologies that will redefine how publishers, advertisers and users interact with each other in a real-time, relevant and intelligent environment”.

“I joined Advaliant because I believe the corporate culture here will allow me to develop the next generation of one to one relationship marketing and advertising tools. I see this team as the best possible combination of experience and vision that lend to the formula for culturally changing innovations. We all think big, but equally as important, we all know how to act on those dreams,” said Joseph Matheny, CTO.

AdValiant http://www.advaliant.com is new breed of convergent online media and marketing company. AdValiant develops unique, highly customized, cost-effective, performance-driven solutions for advertisers, marketers and publishers. By integrating all online marketing channels - affiliate performance marketing, AdVario http://www.advario.com contextual ad network, e-mail, search, lead generation, web publishing, list management, RSS and blogging technology and marketing solutions. AdValiant creates awareness, generates leads, drives sales and retains customers. AdValiant has a complete spectrum of transactional and brand development products and services delivered seamlessly across integrated media platforms.

AdValiant provides real-time, relevant and intelligent performance based marketing solutions and opportunities for online publishers and advertisers. These solutions include:

*Affiliate performance marketing network (proprietary technology)

*Lead generation, co-registration, search and email marketing

*AdVario contextual ad network (patent pending) http://www.advario.com

*RSS technology - eNewsBar, eNewsData

*Blog technology and publishing - eNewsBlog

*Data management

*Agency and creative services

*Publishing - eDegreeCentre.com, QuoteFilter.com

Press inquires call Peter Bordes 917-776-0662 or email.

TORONTO . NEW YORK . FORT LAUDERDALE . SANTA BARBARA

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Peter Bordes