PostcardMania Podcasts Over the Web Waves with Marketing Edge: Direct Mail is Still Critical to A Successful Marketing Mix

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PostcardMania’s CEO, Joy Gendusa, discusses via podcast why direct mail is still a workhorse of many integrated marketing campaigns with Albert Maruggi, host of Provident Partners’ Marketing Edge podcast.

Marketing Edge, the popular podcast focused on providing helpful news and insight on marketing, PR and the changing media landscape, recently featured an interview with PostcardMania’s CEO and Marketing Expert, Joy Gendusa. In a discussion with the show’s host, Albert Maruggi, the focus was on how direct mail enhances the effectiveness of other media in marketing campaigns. The show is available for download at

Seven years ago, people thought email marketing would eliminate direct mail, yet direct mail seems to have had a come back in the last couple of years. Albert Maruggi, president of marketing and PR firm Provident Partners, challenges direct-mail bashers in his theory that direct mail is not only not dead, but an integral part of any marketing campaign.

With the advent of spam filters, direct mail - especially postcards - still delivers a message, image, and contact information to the target audience. PostcardMania, known as the fastest growing direct mail company in the nation, helps businesses using the right mix of high impact images, copy and frequency in their postcard marketing to be the most effective and elicit the greatest response.

Gendusa discusses the use of postcards in conjunction with other marketing tactics to drive a higher Return On Investment.

“You need to be out there in different media to reach your audience, including direct mail. I think that we are seeing a resurgence in direct mail as email marketing has hit some bumps in the road such as spam filters, multiple email address per record and other obstacles.” said Gendusa in the podcast. “We recommend a postcard a month to keep the brand in front of your target audiences, continued Gendusa.

Albert Maruggi, host of the Marketing Edge podcast and president of the marketing and PR firm Provident Partners, discussed with Gendusa the need to enforce disciplined execution in mailings and list clean up. “These are the tasks that seem to fall through the cracks, especially for midsize businesses that are stretched thin in departments like marketing and sales support.

“Postcards with bold headlines that clearly state who you are and what your company provides are the most effective. This information is processed by the recipient even if they only spend a short amount of time with the card. Repeated mailings lead to increased awareness and action when the time is right for the recipient,” said Gendusa.

Click to check out the Marketing Edge podcast and the entire interview with PostcardMania’s Joy Gendusa.

About Provident Partners:

Provident Partners is a full-service marketing firm based in St. Paul, Minn., that specializes in marketing communications, public relations and multimedia production. The firm’s clients come from a variety of industries, including technology, manufacturing and consulting services. Provident Partners has been covered by the Minneapolis Star Tribune, the St. Paul Pioneer Press, Minnesota Public Radio, Sales & Marketing Management and BrandWeek – and its clients have even more impressive clipbooks. Albert Maruggi, president of Provident Partners, is the host of the Marketing Edge podcast, an Internet-based audio show focused on providing helpful news and insight on marketing, PR and the changing media landscape. Visit

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help businesses all over the country to expand through the use of direct mail marketing techniques and have been listed a one of the 500 fastest growing companies in the USA by Inc. Magazine in 2005 and one of the 50 fastest growing companies in Tampa Bay by the Tampa Bay Business Journal in 2006. Visit


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Karla Jo Helms