The Rubicon Group Retrofits Offshore Outsourcing Using Omnispan Crawl, Walk, Run Strategy

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The Rubicon Group, a leading provider of revenue management solutions, successfully completed many major projects within 10 months of offshore outsourcing to India. The company used an open, integrative strategy from Omnispan, a leader in providing vendor neutral, offshore advisory services.

The Rubicon Group, a leader in providing revenue management solutions to airlines, car rental firms and hotels, and Omnispan LLC, a pioneer in providing vendor neutral offshore advisory services, recently announced the successful completion of several major projects since The Rubicon Group launched its India outsourcing operations 10 months ago. This achievement has led to the creation of an integrated in-house, offshore program for addressing business needs.

Faced with customer demands for major enhancements and an accumulated backlog in application maintenance, The Rubicon Group decided to explore offshore outsourcing to India.

“We wanted an advisor with real-life experience to guide us through the process, and we selected Omnispan. We belong to the SME segment, and without question, speed, quality, economics are what matter to us,” said Tim Hart, Chief Operating Officer of The Rubicon Group. “Omnispan took us through a novel Crawl, Walk, Run approach of offshore outsourcing, starting with a pilot and moving to more complex projects. We were able to clearly assess our needs and the prospects of success, select the right provider from India out of 11 possible candidates, and establish the appropriate governance mechanism in an incremental fashion. Even the Indian providers were amazed at the depth of our understanding of the issues.”

Since The Rubicon Group selected its offshore provider in August 2005, it has been able to transfer a significant portion of maintenance work to India. The company is now in the process of adding more offshore work while its Atlanta team focuses on new applications.

“We have already been able to increase our market penetration while significantly reducing our incremental costs,” Hart said.

“Our goal is to assist our clients in the SME space, experience success with offshore outsourcing,” said Uttiya Dasgupta, President and Founder of Omnispan. “We bring in experience from both the client end and the Indian provider end of the business. We see issues from multiple perspectives which accounts for differences in cultures, time zones, technologies, business skills and operations. This principle has enabled The Rubicon Group to progressively integrate offshore outsourcing with their operations in a very short time. ”

Omnispan is presenting the Crawl, Walk, Run methodology at the Better Software Conference and Expo in Las Vegas in June, and at the International Smart Sourcing Conference in Los Angeles in September of this year.

About The Rubicon Group

The Rubicon Group, Inc. provides Revenue Management and Pricing products and services to travel industry segments such as hospitality, rental car, airline, tour operators and online travel agencies. Its flagship product, MarketVision™, has become the standard for competitive rates information in both the rental car and hospitality industries and is growing in its acceptance in the other industry segments it serves. For more information, please visit

About Omnispan

Omnispan LLC provides IT and management consulting to companies seeking to achieve growth through business transformation. It enables SMEs to evaluate and leverage offshore outsourcing to India, using a vendor neutral methodology. For more information, please visit

For more information contact:

Tim Hart


The Rubicon Group

+ 678-553-1943

Uttiya Dasgupta


Omnispan LLC


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Uttiya Dasgupta
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