Wine Reviews Introduced At Appellation America

Extensive Wine Reviews to Spotlight the Substance and Context of North American Wines.

San Francisco, CA (PRWEB) June 28, 2006 -- Appellation America, the online wine portal and publication, has announced the commencement of wine reviews on its website. Wine reviews in a “recommendation” format will spotlight bottlings from across North America and deliver substance and context rather than scores and short descriptions.

Appellation America wine recommendations will provide wine lovers with a unique experience not usually associated with the current “scoring system” common across the wine review genre. The wine recommendations will offer a robust discussion of context and background for each wine reviewed. The goal of the new website feature is to delve into the intent of North America’s wine producers, the character of North America’s distinctive appellations, and offer an individual and complete presentation of wines.

EACH WINE TELLS A STORY
“We believe that there is a compelling story in every good wine,” explains Appellation America Managing Editor Adam Dial. “Our writers seek to build their assessment around that story for enhanced and lasting consumer interest.”

Appellation America wine reviews are not carried out by collective panelists, but by individual, experienced wine writers, whom readers can judge separately and determine if they are the reviewer for them and their tastes. This personal, rather than panelist, approach to reviewing and recommending wine is designed to bring transparency to the wine review process.

CONTEXT AND TERROIR TRUMP SCORES AND RATINGS
“Appellation America’s wine reviews are designed to go beyond the brief description + cryptic score approach often carried out anonymously,” says Dial. “We live in an age of consumer access combined with transparency and believe wine reviews should be brought into this new world.”

AppellationAmerica.com is a dynamic 5000+ page online publishing venture focusing its attention on the wines of North America from an appellation and terroir perspective. Its mission is to bring appellation consciousness to wine lovers and the industry.

###