New Report Details Keys to Successful Direct Response Radio Advertising
Rare behind-the-scenes look reveals five mistakes most likely to derail profitable radio advertising campaigns.
Portland, ME (PRWEB) June 27, 2006 -- Earning a profit advertising on radio is more than writing radio ads , creating commercials for radio, and buying radio advertising time. A new report released by Strategic Media, Inc. , details the five most crucial mistakes most often made in radio advertising. Based on a review of over a decade of direct response radio advertising experience, this report brings to light the surprising and avoidable miscues in a succinct report that provides marketers with a clear roadmap for achieving more profitable radio advertising.
This report was written as a result of a number of realizations by Strategic Media management. The continuing fragmentation of television advertising and the increasing demand for accountable advertising spending are trends that will steer marketers toward radio. “More people will look to radio when they realize how effective a customer acquisition channel it is,” says Jeff Small, CEO of Strategic Media. “Radio’s unique ability to target customers makes it very cost effective. And with our database approach to radio advertising, we’re able to show how each dollar in radio advertising spending is accountable for profitability in a very tangible, data-supported way.”
Compared with other mediums, there is relatively little written about the keys to success in radio advertising. “That’s why we wanted to create this report," says Mr. Small. "It’s meant to share the knowledge we’ve gained over the last decade in a way that people can understand. Radio is sometimes overlooked in favor of the glamour of TV and print, and the relative volume of literature reflects that. But for those who are interested more in the bottom line, this report will be very valuable.”
Strategic Media, Inc. is a direct response radio advertising agency with over a decade of experience building large radio advertising campaigns that generate immediate results and profitable new customers. The Company is a full service direct response agency offering radio advertising strategy, radio commercial development, and radio media buying management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio industry’s first blog, The Radio Sage, located at radio advertising.
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