A Cosmetic Lip Plumping Treatment that Doesn't Sting Sensitive Lips

Xaggerate, a new lip plumping treatment, has just been released by the boutique body care line Lavish you will. Their formula was created to give women who are looking for fuller lips an alternative to costly surgical and painful topical treatments currently found on the market.

Atlanta, GA (PRWEB) June 28, 2006 -- Alternatives to expensive and sometimes painful lip plumping injection procedures are popping up at cosmetic counters all over the United States. However, many of the best selling gloss plumpers use ingredients that leave an unpleasant smell behind and burn sensitive lip areas more than they actually swell the lips.

Xaggerate, a new lip plumping treatment, has just been released by the boutique body care line Lavish you will. Their formula was created to alleviate the major problems found with other lip plumping treatments. “Our main focus since creating Lavish you will has been body care. But my partner and I became really frustrated after purchasing most of the $35 to $50 lip plumping treatments on the market and found there was a level of discomfort when using the products. We felt there had to be a way to take the pain out of having fuller lips,” said Leanne Trivett, one of the company’s Co-founders. The result is Xaggerate – this glossy blend has a warm smell of vanilla and leaves lips looking fuller without the sting and burn found in other brands.

The active ingredient used in Xaggerate to produce the “bee-stung” look is vitamin B3 (also called niacinamide or niacin). In addition to producing a fuller, more voluptuous looking lip, vitamin B3 has several secondary benefits when used topically. It was shown to increase ceramide and free fatty acid levels in skin, stimulate micro-circulation in the dermis, reduce the appearance of wrinkles and improve elasticity (Gehring, Journal of Cosmetic Dermatology, 2004; Dermatologic Surgery, July 2005; Experimental Dermatology, July 2005). “Our two real considerations when beginning the development of Xaggerate was to make it a non-painful product that we could give to our customers at a reasonable price. So when we were working with our chemist, we discussed the different ingredients that produce the desired effect of swelling. After careful consideration, we decided to leave out the ingredients that result in burning sensations and odd smells or tastes,” said Ashleigh Anderson Felber, Co-founder of the company.

Xaggerate gives women who are looking for fuller lips an alternative to costly surgical and painful topical treatments currently found on the market. The product is now being sold online at www.lavishyouwill.com and at the company store in founders’ home town of Johnson City, Tennessee for $16 (with an introductory price of $14 for a limited time).

Lavish you will is a line of body care that focuses on the perfect marriage of irresistible fragrances and wonderfully natural ingredients. The company was founded in Isle of Palms, SC and the creators currently reside in Atlanta, Georgia and Johnson City, Tennessee.

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