Digital Railroad and the Advertising Photographers of America Partner to Enhance APA Member Benefits

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Alliance will provide new programs and services to increase market opportunities for advertising and commercial photographers.

Digital Railroad, Inc., and the Advertising Photographers of America (APA) today announced they have partnered to provide new programs and services that will increase market opportunities for APA membership. The APA is the leading national organization run by and for professional photographers, focused on providing support and tools essential to creative achievement and business success. Digital Railroad is the recognized technology leader in enabling professional photographers to successfully manage, market, and sell their photography online.

“We’re delighted about our new partnership with Digital Railroad,” said Constance Evans, APA’s National Executive Director. “This alliance will be tremendously beneficial to our members, helping them take more proactive control of their business. Digital Railroad’s services will enable our members to better manage their workflow and increase their image sales worldwide. Our alliance will also help us offer stronger educational programs. Digital Railroad’s dedication to improving the business opportunities for photographers is in perfect alignment with the APA’s mission of making advertising photographers more successful.”

Digital Railroad is dedicated to solving the critical technical and logistical problems facing the creators and buyers of digital imagery. The company’s innovative and comprehensive suite of online services transforms the way photographers and agencies manage, market and sell images to photo buyers worldwide. Archives powered by Digital Railroad uniquely enable photo buyers to use a single member name and password at all times. This provides buyers with a portable, personal workspace for managing lightboxes, high-resolution downloads and pricing requests. Buyer-friendly workflow tools are critical for any photographer or agency to efficiently sell their images online.

“We are honored to partner with the APA,” said Evan Nisselson, Digital Railroad CEO/founder and professional photographer. “Our partnership will expand the resources available to APA members, providing them with Digital Railroad’s unique services which are designed to minimize photographers’ production time and costs, while maximizing their sales revenue opportunities. Digital Railroad is focused on helping the community of buyers and sellers of professional photography concentrate on doing what they love -- to be creative.”

The APA has successfully championed the achievements of advertising photographers for over two decades, and is dedicated to inspiring and sustaining its members’ business success and creative satisfaction. It is the leading national organization run by and for professional photographers. The APA provides all members with a means of working together and sharing knowledge. From educational programs to sophisticated advocacy efforts, the APA is focused on improving the environment for advertising photographers and enhancing their success.

About Digital Railroad

Digital Railroad is the trusted provider of online technology and services for the global community of buyers and sellers of professional photography, allowing them to concentrate on doing what they love -- to be creative. Membership currently spans 48 countries and includes over 17,000 registered buyers. Digital Railroad members actively manage more than 3 million images on topics such as sports, news, commercial, nature, and stock. Digital Railroad’s unique, comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. For more information, visit http://www.digitalrailroad.net.

About Advertising Photographers of America (APA)

The Advertising Photographers of America is the leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. Headquartered in White Plains, New York with chapters in Atlanta, Los Angeles, the Midwest, New York, San Diego, San Francisco, Charlotte, Kansas City, and Washington, DC, APA strives to improve the environment for advertising photographers and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image makers worldwide. For more information, visit http://www.apanational.com.

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Paul Ryall
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