World Marketing Acquires AMS Response: Creates One of the Largest Direct Mail Companies in Southern California Market
World Marketing, a premier provider of integrated direct marketing solutions for Fortune 1000 companies nationwide, today announced its acquisition of AMS Response, creating one of the largest direct marketing companies in the Southern California market.
Dallas, TX (PRWEB) June 27, 2006 -- World Marketing, a premier provider of integrated direct marketing solutions for Fortune 1000 companies nationwide, today announced its acquisition of AMS Response, creating one of the largest direct marketing companies in the Southern California market.
World Marketing develops and delivers turnkey strategic and production services including: lettershop and fulfillment services, database, analytics and creative. Eight locations nationwide, including this increased presence in Los Angeles, give World Marketing the reach and capacity to meet the growing demands of today’s top direct marketers.
“AMS is a great company with a long standing reputation for delivering exceptional service,” said Mac Rodgers, president and chief executive officer of World Marketing. “The combination of their experience and ours in our existing Los Angeles facility uniquely positions us to provide a true single-source solution to our customers in California and throughout the US.”
AMS president, Tom Duchene, will take on the role of vice president, business development for World Marketing – Los Angeles.
“The World Marketing reputation as leaders and innovators in the direct marketing industry is unmatched,” said Duchene. “By joining the World Marketing network, we have dramatically increased opportunities for our clients and our employees.”
The companies did not disclose financial terms of the acquisition. AMS operations and staff will be merged into the recently completed World Marketing facility located in LaMirada, California.
The acquisition is the latest move by World Marketing to increase the scale of its capabilities to meet the needs of its growing customer base. Earlier this year, World Marketing completed it acquisition of MBS, a leading database marketing company.
About World Marketing
World Marketing is a privately held, full-service direct marketing company that offers its customers best-in-class solutions through eight locations nationwide. World Marketing has a wide menu of direct marketing services including direct response creative, database, print, lettershop, and fulfillment services. World Marketing works with some of the nation’s leading marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks, E*Trade, Bristol-Myers Squibb and ABN AMRO. For additional information, contact World Marketing at www.worldmarkinc.com.
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