M.O. Partners Adds Gospe, Pareja, Snyder, Teeling and Hunsaker as Associate Partners

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Marketing Operations Partners (M.O. Partners) announced today that several thought leaders in the Silicon Valley marketing community have aligned with the firm as Associate Partners. The new team members include marketing strategist Mike Gospe, lead generation specialist Chris Pareja, change management and alignment expert Ron Synder, analyst relations authority Michael Teeling and customer loyalty guru and teacher Lynn Hunsaker.

Marketing Operations Partners (M.O. Partners) announced today that several thought leaders in the Silicon Valley marketing community have aligned with the firm as Associate Partners. The new team members include marketing strategist Mike Gospe, lead generation specialist Chris Pareja, change management and alignment expert Ron Snyder, analyst relations authority Michael Teeling and customer loyalty guru and teacher Lynn Hunsaker.

"We've assembled a talented and diverse group of individuals who collectively have a vision of what marketing can be and the experience to help companies leverage Marketing Operations to reach new heights in operational discipline and accountability," said Gary M. Katz, CEO of M.O. Partners and its sister company, CommPros Group (http://www.commprosgroup.com). "Together we intend to change the M.O. of marketing by helping CMOs run the marketing function as if they are CEOs of their own multi-million dollar enterprises."

Following are services and workshops being offered by the new team members:

  • Gospe: "Do You Know the Voice of Your Customers" and "Linking Positioning with Strategy" services
  • Pareja: "Bridging the Sales and Marketing Gap" interactive workshop
  • Snyder: "Synergizing for Results," "Visioning for Results," and "Managing Change for Results" methodologies
  • Teeling: Industry Research ROI service
  • Hunsaker: "Customer Profitability Maximization," "Customer Loyalty Strategies," and "Driving Voice of the Customer Throughout the Organization" results-driven workshops

Gospe, Pareja, Snyder and Teeling will also be part of the Marketing Operations implementation team, along with Katz and Founding Partners Tom Pencek, Dick Heermance, Murry Shohat and Mar Junge.

Biographies of the M.O. Partners team can be found at http://www.mopartners.com/aboutus/team.php.

Additional M.O. Partners Services:

Demand Driver – Boosts prospect conversion rate with proven lead-generation and lead-maturation services and solutions, directed by Pencek.

Customer Reference Power – Builds an extensive pipeline of customer advocates to support sales and marketing opportunities, directed by Heermance

Marketing Optimization Review – Diagnoses marketing organization to determine investment leverage areas, uncover inefficiencies and define a prescriptive change roadmap, directed by Pencek and Katz

Infrastructure Accelerator – Implements a pilot marketing operations initiative that lays the groundwork for achieving continuous outstanding performance by an entire marketing organization, directed by Pencek and Katz

Performance Leadership – Deploys process, technology and best practices to increase marketing efficiency, facilitate knowledge sharing and optimize resource management, directed by Pareja, Pencek,Gospe, Snyder and Katz

Socializing Marketing Operations Into Your Organization – Wins critical support for deploying Marketing Operations in an organization through a two-hour Marketing Operations overview or half-day interactive workshop facilitated by Katz

Mindshare Compassing – Establishes an operational roadmap to build lasting mindshare through a research and facilitation process, led by Shohat

Metrics Map – Integrates Marketing ROI practices into sales pipeline management and marketing programs, directed by Pencek and Katz

About Marketing Operations Partners

Founded in Santa Clara, Calif. in June 2006, Marketing Operations Partners is dedicated to working with organizations to change the M.O. of their marketing function through the emerging discipline of Marketing Operations. M.O. Partners brings together some of the leading thought leaders in the marketing community to enable CMOs to run the marketing function as if they are CEOs of their own multi-million dollar enterprises. . For more information contact Gary Katz at 408-421-2421 or visit the company's website at http://www.mopartners.com.

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