Tiny Upstart Aims to Disrupt 300 Lb. Gorillas Digg, AOL/Netscape Beta

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A tiny upstart has recently launched a hosted competitor to the social news aggregation services Digg and AOL/Netscape Beta. UmmYeah.com allows anyone to create a hosted social news aggregation system similar to Digg/Netscape Beta, on any topic of his or her choice.

A tiny upstart has recently launched a hosted competitor to the social news aggregation services Digg (digg.com) and AOL/Netscape Beta (http://www.beta.netscape.com).

The self-funded startup, Lumberg Industries, Inc. (UmmYeah.com), began as a similar service to Digg, geared towards a more collegiate and mainstream audience. The main page would often feature viral video clips and bizarre web finds commonly forwarded via email.

UmmYeah has since revamped its business model to become a hosted one-stop shop to allow anyone to create a social news aggregation site on any topic imaginable.

Anyone can browse the newly-created aggregators and create their own at:


The Digg model has clearly shown incredible potential from within its primarily geek-driven audience. Digg’s traffic surged recently to 8.5 million visitors in May. A total of 304,000 of whom are registered users, who submit and rate the content featured on the site.

UmmYeah.com and its hosted aggregators use a similar ranking methodology to Digg, et. al. Items can be rated on a scale of 1 to 10. A vote of 6 or greater is considered positive, while a vote of 1 to 4 will decrease the items chances of ranking.

Only the most highly-ranked items reach the front-page of each aggregator, leaving paid editors out of the picture entirely.

The newly launched site also features functionality not available on Digg or other competing services, including a video submissions option and category, file uploads and tagging.

Lumberg Industries also hinted at plans to license its underlying technology to industry heavyweights such as CNet and the New York Times. Companies such as these (as well as smaller players) will be able to acquire their own in-house, customized social media aggregation solutions powered by UmmYeah technology.

About Lumberg Industries, Inc.:

Lumberg Industries is an up-and-coming innovation powerhouse in the realm of social media and all things Web 2.0. Started on a shoestring budget, Lumberg Industries was launched in late May of 2006 with the goal of disrupting the incumbent social media empires and carve out a niche in non-competing areas such as sports, pop culture, viral videos and entertainment.


Preston Danforth, director of Public Relations

Press Two-dot-oh, Inc.


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