ad:tech Continues to Build on Year's Momentum at Sheraton Chicago, July 24 – 25, 2006

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Event focuses on “The Intersection of Technology and Creativity.” ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process – showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value.

ad:tech thrives by continuing to deliver thought-leaders who share their digital marketing experiences to keep our audience ahead of the curve

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, builds on ad:tech San Francisco’s record-breaking success with its second 2006 show at Sheraton Chicago, July 24-25. ad:tech Chicago explores the groundswell of activity around the intersection of technical innovation and creative process -- showing how the lines between these worlds are blurring and exploring what it means for modern marketers. In addition to its keynote speakers, hands-on workshops and state-of-the-art technology presentations, ad:tech's interactive panel sessions represent the show's core value.

“A survey of 400 members of the Chicago Interactive Marketing Association shows rich media and search are expected to grow 40% and interactive media budgets are expected to increase by 15-25%. This vibrant growth was evident at ad:tech San Francisco, where record-setting attendance showed the renewed energy and interest in this industry,” said Don Knox, VP, ad:tech expositions. “ad:tech lies at the center of it and strives to expand and improve offerings to build the knowledge base, grow the vision and widen the circles of influence for attending marketers. We anticipate that Chicago’s success will reflect this exciting upward trend.”

The idea of direct, rich contact permeates the show with the theme “The Intersection of Technology and Creativity.” Hotseat: Small Talk with Big People returns, to delve beneath the surface of scripted interaction and drive impactful, LIVE! connections. The Hotseat merges a game show feel with a focus group format, bringing industry veterans and audience members together for quick questions and answers ranging from industry anecdotes and career tips, to the free-flow feel of truth-or-dare.

Industry luminaries present keynotes each day. Fay Ferguson, co-CEO of Burrell, leads “Multicultural Clicks In” to help marketers deploy rich-media driven creative strategies and targeted media strategies to deliver interaction rates that exceed today’s norms. In “The Creativity Continuum,” Lauralee Alben, president of Alben Design, LLC, guides attendees through ways to design strategic flows of ideas and innovations and how to apply the new creative to profound and meaningful work. Finally, Hunter Hastings, CEO of EMM Group, presents “How Marketing Will Save Itself,” outlining the tools and engagement components behind a new intellectual paradigm designed to help ad:tech’s audience reach their customers.

In addition to proven presentations and industry leaders, ad:tech Chicago launches two new programs: “Getting Creative: How To Think Creatively,” led by Robert X. Cringely, founder of TaguchiNow, Inc.; and “Midwestern Magic – Creative Showcase,” where leading Midwestern creative directors present a cross-section of recent work for multiple clients from agencies such as Click Here/The Richards Group, Designkitchen, Arc Worldwide, and Avenue A | Razorfish.

“ad:tech thrives by continuing to deliver thought-leaders who share their digital marketing experiences to keep our audience ahead of the curve,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “In addition to our exhibit hall and conferences, ad:tech Connect!, our online networking community, continues to foster relationships among attendees, presenters and exhibitors alike, creating global connections that fuel change, innovation and good business.”

Throughout the show, key issues are broken up along four different, interest-specific session tracks, to help attendees best take advantage of ad:tech’s broad offerings, and to maximize the fusion of technology and creativity (visit http://www.ad-tech.com/conference-ch.asp for the agenda): Creative Conversations; Professional Development; Media Matters and Performance Plus. Along with details on each panel and presentation, attendees can learn about moderators, panelists and the other influencers who bring the energy and real-life examples that make ad:tech so valuable. Standout workshops include: All You Need is Love -- Using Emotional Buy-In to Create Long-Term Customers; New Product/Service Growth Strategies for Marketers; 8 Ways to Fuel Your Org’s Results Revolution with Microsoft Excel; Guerilla Tactics for Effective Web Sites; and The Creativity Continuum - Designing Your Own Flow.

For public information, please visit http://www.ad-tech.com

Editors: To register to attend or for more information, please contact: Martha Shaughnessy, 415-402-0230. Media can also register directly at: http://www.ad-tech.com/press.asp

Platinum Sponsors include: Advertising Age, Datran, Forbes, imedia connection, Ultramercial, Webmaster radio

Gold include: Revenue Magazine Silver Include: Avenue A/razorfish, Digitas, DoubleClick, Direct, Leapfrog Bronze Sponsors include: Casale, Google, Prime Q, RevenueScience, Web Awards Sponsors include: 1 to 1 Media, AAF, adotas, Adrants, Atomic, BtoB, Business OL, Cima, Clicksor, Conference Guru, Digital Moses Confidential, eMarketer, KLP, Marketing Sherpa, Midwest Business.com, Morningstar, OOOPA, PRWeb, Simplefeed, SmartBrief, Streaming Media Magazine, The Useful

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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Martha Shaughnessy
AD:TECH
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