Philadelphia's Center City District Selects Citylight Software for Destination Marketing

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The Center City District in Philadelphia, PA has selected Geocentric's Citylight hosted software service for location driven destination marketing.

Geocentric announced today that the Center City District in Philadelphia, PA has selected Geocentric's Citylight hosted software service for location driven destination marketing.

"We are extremely excited to work with Geocentric to improve the capabilities of our website and to better serve our web visitors with new interactive features," said Michelle Shannon, VP of Marketing for Center City District.

Citylight allows destination districts to organize and dynamically publish location based content in a way that appeals to both web visitors and search engines. Center City will use the software to provide rich, interactive web content including detailed interactive city maps, merchant directories, and other location driven features.

The Center City District (CCD) encompasses 120 blocks and more than 2,100 properties, and includes notable landmarks such as the Pennsylvania Convention Center, Philadelphia City Hall, and Rittenhouse Square. The district is a business improvement, or special services district, supported by mandatory assessments on real property and governed by a private-sector board.

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Jim Blakeslee
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