Filmmaker Employs Podcasting to Enhance the Movie-Going Experience

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Filmmaker Greg Maletic is using a novel technique to bring movie-goers back to the theater: podcasting. Film patrons coming to see “The Future of Pinball” at Portland’s Clinton Street Theater (starting June 30, running through July 6) can come back to the movie a second time, digital music player in hand, and listen to a Director’s Commentary track recorded especially for the showing. “There’s been a lot of press recently about the theater-going experience losing out to DVDs,” notes Maletic. “This is a way to bring some of what people like about the home viewing experience into the movie theater.”

Filmmaker Greg Maletic is using a novel technique to bring movie-goers back to the theater: podcasting. Film patrons coming to see “The Future of Pinball” at Portland’s Clinton Street Theater (starting June 30, running through July 6) can come back to the movie a second time, digital music player in hand, and listen to a Director’s Commentary track recorded especially for the showing. “There’s been a lot of press recently about the theater-going experience losing out to DVDs,” notes Maletic. “This is a way to bring some of what people like about the home viewing experience into the movie theater.”

Is in-theater podcasting a sign of things to come? “I think you’ll see a lot of movies do this in the future,” says Maletic, “though I suspect it won’t work for every kind of movie. The typical romantic comedy? Perhaps not. But for movies with a built-in fan base—for instance, Kevin Smith’s hotly-anticipated “Clerks 2,” which will also use the podcasting technique—I think it will be really effective. The movie needs to have a fan base that really wants to immerse themselves in the subject matter.”

Maletic’s film—“The Future of Pinball”—would seem to fit into just such a category. An examination of the last days of Williams Pinball, the world’s largest pinball manufacturer, the film features eye-catching animation and interviews with some of the world’s best pinball designers. “But it’s not just for pinball fans,” notes Maletic. “The film is really designed for anyone who’s interested in the issues of technology, obsolescence, and the tricky combination of art and commerce…issues that touch a lot of people every day.”

Movie-goers can visit the movie’s web site at http://www.TheFutureOfPinball.com to download the commentary track on June 30. Shows at the Clinton Street Theater at 7pm and 8:30pm Friday June 30 through July 6 (closed Tuesday, July 4.) Director Q&A for Friday and Saturday showings. $6 General Admission. Visit http://www.ClintonStTheater.com for additional info. Twelve classic pinball games will be available for play an hour before and after each showing.

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Greg Maletic

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