Puerto Vallarta Labor Day Weekend, the New Spring Break

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UjENA Swimwear will host 21st annual Bikini Jam Week in Puerto Vallarta, Mexico. 200 models and photographers will be competing for $150,000 in cash and prizes. Daily events lead to nightly parties.

The summer may unofficially begin with Spring Break, but it isn’t officially over until the end of Bikini Jam Week. Starting August 29, 2006, UjENA Swimwear & Fashions will host Bikini Jam Week in Puerto Vallarta, Mexico. UjENA Bikini Jam Week revolves around the 21st Annual UjENA Bikini Jam (Cover Model and Photographer Search). Over 200 bikini models and photographers from over ten countries will be competing for cash prizes and exposure. Events are planned daily from August 29, 2006 through September 3, 2006.

What was once an industry event has expanded into a weeklong celebration of fashion, entertainment and fun during what is essentially a working vacation for competing models and photographers. Sunrise photoshoots and nightly parties bookend daylong activities centered throughout the beautiful NH Krystal Hotel in Puerto Vallarta. Several media entertainment production companies will be on hand to capture Bikini Jam Week for television and independent features like Bennett Productions, a leader in High Definition programming.

“This promises to be the biggest and best Bikini Jam ever”, said Bikini Jam 21 Director, David Ndeto, whose involvement includes two World Cups and three Olympic Games. With a collection of sponsors, quality models and photographers, the UjENA Bikini Jam Week will be the hottest event over Labor Day Weekend.

Confirmed sponsors; OneModelPlace, Action Event Pros, Maxim en Espanol, Bennett Productions, El Tigre, Solo Models, Lush, Naked News, Total Mass, Maxx Look, Devoted Creations, North American Travel, Hemisphere Travel, NH Krystal Hotel are contributing to the $150,000 purse made up of cash, prizes, gifts and services in addition to the opportunities to be published and to further models and photographers careers.

UjENA models have been published by Playboy, FHM, Maxim and others, including Lindsay Ann Williams, Crystal Milana, Isabella Syrek, and Sarah Ponce, who are attending Bikini Jam 21.

"Bikini Jam Week is much more than beautiful women and skin. UjENA celebrates the glamour of print, fashion, hard work and star power”, said public relations director Catherine Cross. Besides the on location photoshoots, there are events like the UjENA 5k Run/Walk, the UjENA Bikini Golf Tournament, nightly parties, fashion shows, and the Bikini Model Image Awards show, celebrating achievements and success in industry".

The UjENA 5K Run is unique, because it is the only 5K in the world that features bikini models along with elite runners. Fitness is a very important part of modeling and photography. Contestants in the Bikini Jam earn valuable points just for finishing.

"This year's UjENA 5K is going to be the biggest ever. I am expecting over 500 runners. A portion of all entry fees will be donated to local charities," stated race director Carlos Arceo who created the famous PV International Half Marathon.

The UjENA Golf Tournament presented by El Tigre, will be played on the spectacular greens of The El Tigre Del Paradise golf course, described lightheartedly as “one of the most challenging in Mexico” However, with models and live photoshoots going on in the foreground of the golfers, the course just got a little harder.

As the sun sets in the evening, nightly parties increase the energy at the hottest Puerto Vallarta night clubs. PV hotspots like NH Krystal’s nightclub Christine’s are opening their doors to allow the models to let their hair down and unwind after a long day of photoshoots.

After 20 years of hosting the Bikini Jam, UjENA is proud to premier the UjENA Bikini Model Image Awards. UjENA and sponsors will present over $150,000 of cash, prizes, trips and gifts to contestants. "The Bikini Model Image Awards will be a very unique event," stated CEO/Founder Bob Anderson. "It is an event honoring bikini models and showcasing how The Bikini, a simple fashion garment has grown into one of the most powerful marketing tools in the world”.

UjENA will be presenting six women the Bikini Model Image Award for outstanding achievement in modeling, entertainment, business, or athletics. Jenna Morasca of Survivor fame, Hollywood stunt woman, Anita Hart, World Class Kickboxer Sarah Ponce, Tara Wood an independent film producer and distributor, recording artist Connie with smash hit "Bikini Girl", and Lush Cosmetics’ Karen Delaney-Wolverton will be in Puerto Vallarta for UjENA Bikini Jam Week to accept their awards.

Contestants and their photographs can be viewed at http://www.bikinijam.com and http://www.ujenatalent.com during Bikini Jam Week. All competing models and photographers will be featured at http://www.ujenatalent.com and at http://www.onemodelplace.com. For the first time, Bikini Jam is open to the public, and travel packages are available at http://www.ujenatravel.com.

There is still time to join us for the fun and get involved with this year's event.

Bob Anderson is the owner of one of the most successful swimwear companies in the world. He founded the UjENA swimwear company in 1984. Prior to UjENA, at age 17, he started Runner's World magazine and built it into a $30 million dollar company reaching over 490,000 paid circulation worldwide.

Contact: Catherine Cross (USA) - 650-948-8901, David Ndeto (USA) – 650-941-2034

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